WU Transfer Pricing Workshops

Our workshops offer inside views on the latest relevant transfer pricing topics from international experts and practitioners. They are free of charge and held regularly as online events, allowing for a wide scoop of participants from all over the world, who are interested in transfer pricing, to join.

Upcoming Events

Past Events

Pillar One and Existing Transfer Pricing Rules: How Will They Interact?
Annabelle Bailleul-Mirabaud, Xavier Daluzeau, Andréa Rizk (CMS)
June 13, 2024

TP and Pillar Two: How to Deal with Adjustments and Dispute Avoidance and Resolution
Stefaan De Baets, Maxim Allart, Joni Ghekiere (PwC)
May 16, 2024

EU Transfer Pricing Directive Proposal Unveiled: Multinationals at the Crossroads of Harmonization and Havoc
Paolo Ludovici, Marlinda Gianfrate, Livio Zallo, Luca Tortorella (GattiPavesiBianchiLudovici), Mauro Faggion (EU Commission), Raffaello Bianchi (Marelli)
April 4, 2024

How are National Courts Around the World Approaching Transfer Pricing Cases and What Themes are Emerging from Case Law?
Gianni De Robertis, Phil Roper, Prita Subramanian (KPMG)
March 21, 2024

Amount A vs DSTs: What’s the Best Gateway to the Future?
Emmanuel Llinares, Vladimir Starkov, Alexis Jin (NERA)
February 28, 2024

The Transfer Pricing World in 2024 – The Tax Administrations’ View
Sylvia de Jong (Dutch Tax Administration), Bhaskar Goswami (Indian Ministry Of Finance), Kristian Reid (Canada Revenue Agency)
January 18, 2024

The Transfer Pricing World in 2023 - A Review
Ruth Mirembe, Marcelo H.B. Moura, Abhishek Padwalkar (Institute for Austrian and International Tax Law, WU Vienna)
December 7, 2023

The Future of Transfer Pricing Audits & Litigation: A Turning Point?
Oliver Wehnert, Juliane Sassmann, Nevada Melan (EY)
November 16, 2023

Trends and Experiences in Dispute Resolution Practices - Efficiency Gains or Increasing Requirements?
Nadine Baltzer, Magdalena Pichler, Markus Schneider (WTS)
October 12, 2023

How much debt is not too much debt?
Karin Andorfer, Jonathan Beeston, Igor Fuladi, George Galumov, Omar Moerer (Deloitte)
September 28, 2023

Global Mobility: Tackling Transfer Pricing Challenges
Xavier Daluzeau, Céline Pasquier, Thierry Viu (CMS Francis Lefebvre Avocats)
June 22, 2023

The Metaverse: Transfer Pricing and Other Tax Issues
Gilles Franssens, Jean-Philippe Van West, Cobe Stevens (PwC)
June 1, 2023

ESG & Transfer Pricing: a Roadmap to Value Creation
Paolo Ludovici, Livio Zallo, Marlinda Gianfrate, Marco Striato, Luca Tortorella (GattiPavesiBianchiLudovici), Federico Fraboni (Calzedonia Group)
April 13, 2023

Brazil to Adopt the Arm’s Length Principle – Latecomer or Agent of Change?
Romero J.S. Tavares (PwC Brazil), Giammarco Cottani (Netflix), Lorraine Eden (Texas A&M University), Eduardo Floering (Mueller Group), Andrew Hickman (Consultant)
March 16, 2023

Transfer Pricing and Marketing Intangibles: Should the OECD Guidelines be Revised?
Rahul K. Mitra (Chartered Accountant (India), Former Transfer Pricing Leader of PwC and KPMG India)
March 2, 2023

The Transfer Pricing World in 2023 – The Tax Administrations’ View
Carlos Eduardo González Gamero (Mexico), Kalale Mambwe, (OECD - Tax Inspectors Without Borders), Karan Vinaik (Australia), Dominic Vines (UK), Dominik Wichmann (Germany)
January 26, 2023

The Transfer Pricing World in 2022 - A Review
Ruth Mirembe, Marcelo H.B. Moura, Abhishek Padwalkar (Institute for Austrian and International Tax Law, WU Vienna)
December 1, 2022

Tax and Transfer Pricing Challenges Arising from Recent Business Trends and Evolving Operating Models
Thomas Ebertz, Folkert Gaarlandt, Sebastiaan Kuijper, Ioseb Nutsubidze (EY)
November 9, 2022

Managing Global Transfer Pricing Compliance and Controversy Challenges
Jan Krause, Magdalena Pichler (WTS Germany)
October 27, 2022

Going Global: Transfer Pricing Challenges at the OECD and beyond…
Karin Andorfer, Suchint Majmudar, Florian Henninger, Frankie Chen (Deloitte)
October 6, 2022

The Development of Tax Certainty for MNEs in the Context of Pillar 1 and Pillar 2
Xavier Daluzeau, Céline Pasquier, Thierry Viu (CMS Francis Lefebvre Avocats)
September 15, 2022

Assets versus People in a Work from Anywhere World - a Viewpoint by Transfer Pricing Practitioners
Isabel Verlinden, Gilles Franssens, Egor Mizernyi (PwC)
June 9, 2022

Tax Certainty in Uncertain Times: Current Practice and Trends
Paolo Ludovici, Livio Zallo, Marlinda Gianfrate, Marco Striato (Gatti Pavesi Bianchi Ludovici), Elizzabetta Amoretti, Matteo Ceni (Chiesi Farmaceutici)
March 17, 2022

The Transfer Pricing World in 2022 - The Tax Administrations' View
Rajat Bansal (India), Kalale Mambwe (Zambia), Claudia Pimentel (Brazil), Dominic Vines (UK), Dominik Wichmann (Germany)
January 27, 2022

The Transfer Pricing World in 2021 – A Review
Marcelo H.B. Moura, Dorottya Kovács, Abhishek Padwalkar (Institute for Austrian and International Tax Law, WU Vienna)
December 9, 2021

Transfer Pricing in Germany: What is the Future ahead?
Torsten Hopp, Jan Krause (WTS Germany), Tarek Henkefend (TK Elevator GmbH)
November 18, 2021

Transfer Pricing Audits: Current Practice and Trends to Expect
Xavier Daluzeau, Céline Pasquier, Thierry Viu (CMS Francis Lefebvre Avocats)
October 7, 2021

Intangibles in R&D-intense Industries
Karin Andorfer, Florian Henninger, Ralf Heussner, Rafał Sadowski (Deloitte)
September 9, 2021

Business Restructuring: What it takes to successfully manage the TP challenges
Gianni De Robertis, Werner Rosar, Michel Braun(KPMG), Kathrin Reifenberg (L'Oréal)
July 15, 2021

Reshaping the International Tax Scene: Transfer Pricing and beyond
Stefaan De Baets, Gilles Franssens, Jean-Philippe Van West (PwC)
June 17, 2021

The Use of Financial Modelling in Transfer Pricing
Rutger Hafkenscheid, Stephan Kraan, Quirijn Knab (Loyens & Loeff)
March 18, 2021

Covid-19 and Transfer Pricing: The New Normal for Audit Readiness
Paolo Ludovici, Marco Striato (Gatti Pavesi Bianchi Ludovici), Giacomo Soldani (EssilorLuxottica)
February 24, 2021

The Transfer Pricing World in 2021 - The Tax Administrations' View
Rakesh Bhaskar (India), Gavin Hales (Canada), Giovana Portolese (Brazil), Stig Sollund (Norway), Dominic Vines (UK), Sing Yuan Yong (Singapore)
January 20, 2021

The Transfer Pricing World in 2020 - A Review
Svitlana Buriak, Gabriela Capristano Cardoso, Karol Adam Dziwiński, Sayee Prasanna (Institute for Austrian and International Tax Law, WU Vienna)
December 17, 2020

DAC 6 and Transfer Pricing
Xavier Daluzeau, Céline Pasquier (CMS Francis Lefebvre Avocats), Eduardo Flöring (Gruenenthal Group)
November 26, 2020

Transfer Pricing and Financing: what's the arm's length value of money?
Maik Heggmair, Melanie Appuhn-Schneider, Hannah Gresch (WTS Germany)
October 29, 2020

Managing transfer pricing controversy effectively
Oliver Wehnert, Manuel Taferner (EY)
October 8, 2020

TP Toolkit to master an economic crisis
Karin Andorfer, Sophie Brown, Balazs Majoros, Rafal Sadowski (Deloitte)
September 17, 2020

Determining arm's length ranges during economic downturns: challenges and possible solutions
Brian Cody, Gianni De Robertis, Werner Rosar (KPMG)
July 8, 2020

The Future of Corporate Tax: From Digital to Analog
Stefaan De Baets, Jens Kiekens (PwC)
June 17, 2020

Dealing at arm's length in times of social distancing
Paolo Ludovici, Marco Orlandi, Marco Striato (Ludovici Piccone & Partners)
May 28, 2020

Transfer pricing - Dispute prevention/ resolution instruments and alternative tools: the 'carrot and stick' approach?
Xavier Daluzeau, Céline Pasquier (CMS Francis Lefebvre Avocats)
September 24, 2019

The globalization of management functions and its tax effects
Oliver Wehnert (EY)
September 23, 2019

Dynamic Transfer Pricing - how to steer and to monitor in a digitalized world
Maik Heggmair, Birgit Friederike Makowsky (WTS Germany)
July 4, 2019

How to set Market Prices under Competition and Transfer Pricing Rules
Giammarco Cottani, Paolo Ludovici (Ludovici Piccone & Partners), Marco D’Ostuni, Vania Petrella (Cleary Gottlieb Steen & Hamilton LLP)
May 21, 2019

Disruptive profit allocation methods for disruptive businesses!?
Stefaan De Baets (PwC)
May 20, 2019

The Impact of Digitization on Supply Chains and Transfer Pricing
Oliver Wehnert (EY)
September 17, 2018

How to apply the arm's length principle without comparables: a major challenge in emerging/developing economies
Sébastien Gonnet (Transfer Pricing Economists for Development - TPED), Matthias Petutschnig (WU Vienna)
July 5, 2018

Risk Assumption under the Authorised OECD Approach and the 2017 OECD Transfer Pricing Guidelines: Similarities and Divergences
Stefaan De Baets (PwC)
July 4, 2018

Transfer Pricing and Beneficial Ownership
Florian Navisotschnigg (WU Vienna)
June 25, 2018

Transfer Pricing aspects of Cash Pooling in evolution. International trends and lessons from court decisions
Gianni De Robertis, Werner Rosar (KPMG)
April 26, 2018

Transfer Pricing in the Asset Management Industry
Giammarco Cottani, Paolo Ludovici (Ludovici Piccone & Partners)
April 24, 2018

Taxing digitalization
Claire Peng (WU Vienna)
March 14, 2018

Exploring the Potential of Blockchain Technologies
Jeffrey Owens (WU Global Tax Policy Center), Raffaele Petruzzi (WU Transfer Pricing Center)
February 7, 2018

Alignment of Business Models and Transfer Pricing Systems in a Post-BEPS Regulatory Environment
Oliver Wehnert (EY)
September 18, 2017

Transfer Pricing and Intra-Group Financial Guarantees
Gianni De Robertis, Werner Rosar (KPMG)
September 21, 2017

One Transfer Pricing Approach and Multiple Transfer Pricing Guidance
Stefaan De Baets (PwC)
May 30, 2017

BEPS and Transfer Pricing in Brazil
Jonathan Barros Vita (WU Vienna)
April 7, 2017

Location-Specific Advantages: A Sting for MNEs in Transfer Pricing?
Claire Peng (WU Vienna)
February 9, 2017

Attribution of Participations to Permanent Establishments
Raphael Holzinger (WU Vienna)
February 9, 2017

Attribution of Profits to Permanent Establishments in the Post-BEPS Era
Raphael Holzinger (WU Vienna)
November 2, 2016

Profit Split in the Post-BEPS Era
Claire Peng (WU Vienna)
October 11, 2016

The Challenges facing the Implementation of Transfer Pricing Rules and the Proposed BEPS Action 13 Recommendations in Kenya
Attiya Waris (WU Vienna)
September 20, 2016

Transfer Pricing and Marketing Intangibles
Ananya Kapoor (WU Vienna)
June 15, 2016

Multinational Firm Theory and International Tax Law: Seeking Coherence
Romero J.S. Tavares (WU Vienna)
May 28, 2016

The Arm’s Length Principle: Between Legal Fiction and Economic Reality
Raffaele Petruzzi (WU Vienna)
May 26, 2016

Transfer Pricing Rulings in the Light of the EU State Aid Law
Rita Szudoczky (WU Vienna)
May 19, 2015

Name	Purpose	Lifetime	Provider
CookieConsent	Saves your consent to using cookies.	30 days	WU
site-popup	Saves if popup was filled or closed.	30 days	WU
BACH_PRXY_ID	To be able to display some WU-specific content, it is necessary that some information must be accessed by back-end WU systems. Required to assign the appropriate answer to a request.	20 years	WU
BACH_PRXY_SN	To be able to display some WU-specific content, it is necessary that some information must be accessed by back-end WU systems. Required to assign the appropriate answer to a request.	session	WU
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_pk_ses	Created by Matomo Analytics, short-lived cookies used to temporarily store data for the current visit.	1 hours	WU (piwik.wu.ac.at)
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IDE	Contains a randomly generated user ID. Using this ID, Google can recognize the user across different websites across domains and display personalized advertising.	1 year	Google
player	This cookie saves user-specific settings before an embedded Vimeo video is played. This means that the next time you watch a Vimeo video, your preferred settings will be loaded.	1 year	Vimeo
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hjSessionBenutzer_	Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites. Ensures data from subsequent visits to the same site are attributed to the same user ID.	1 year	Hotjar
_hjid	This is an old cookie which is not set anymore, but if a user has it unexpired in their browser. It will be reused and migrated to _hjSessionUser_{site_id}. Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID.	1 year	Hotjar
_hjFirstSeen	Identifies a new users first session. Used by Recording filters to identify new user sessions.	30 minutes	Hotjar
_hjHasCachedUserAttributes	Enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not.	session	Hotjar
_hjUserAttributesHash	Enables us to know when any User Attribute has changed and needs to be updated.	2 minutes	Hotjar
_hjBenutzerAttribute	Stores User Attributes sent through the Hotjar Identify API. No explicit expiration.	session	Hotjar
hjViewportId	Stores user viewport details such as size and dimensions.	session	Hotjar
hjActiveViewportIds	Stores user active viewports IDs. Stores an expirationTimestamp that is used to validate active viewports on script initialization.	session	Hotjar
_hjSession_	Holds current session data. Ensures subsequent requests in the session window are attributed to the same session.	30 minutes	Hotjar
_hjSessionTooLarge	Causes Hotjar to stop collecting data if a session becomes too large. Determined automatically by a signal from the server if the session size exceeds the limit.	1 hour	Hotjar
_hjSessionResumed	Set when a session/recording is reconnected to Hotjar servers after a break in connection.	session	Hotjar
_hjCookieTest	Checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set. Deleted almost immediately after it is created.	session	Hotjar
_hjLocalStorageTest	Checks if the Hotjar Tracking Code can use Local Storage. If it can, a value of 1 is set. Data stored in _hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.	none	Hotjar
_hjSessionStorageTest	Checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is set. Data stored in _hjSessionStorageTest has no expiration time, but it is deleted almost immediately after it is created.	none	Hotjar
_hjIncludedInPageviewSample	Set to determine if a user is included in the data sampling defined by your site's pageview limit.	2 minutes	Hotjar
_hjIncludedInSessionSample_	Set to determine if a user is included in the data sampling defined by your site's daily session limit.	2 minutes	Hotjar
_hjAbsoluteSessionInProgress	Used to detect the first pageview session of a user.	30 minutes	Hotjar
_hjTLDTest	We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. Enables us to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains (where applicable). After this check, the cookie is removed.	session	Hotjar

Name	Purpose	Lifetime	Provider
test_cookie	Is set as a test to check whether the browser allows cookies to be set. Does not contain any identification features.	15 minute	Google
IDE	Contains a randomly generated user ID. Using this ID, Google can recognize the user across different websites across domains and display personalized advertising.	1 year	Google
_gcl_au	Contains a randomly generated user ID.	90 day	Google
_gcl_aw	This cookie is set when a user clicks on a Google ad on the website. It contains information about which ad was clicked.	90 day	Google
xs	Used to maintain a Facebook session. It works in combination with the c_user cookie to authenticate the user's identity on Facebook.	1 year	Facebook
fr	Used to serve advertisements and measure and improve their relevance.	90 day	Facebook
m_pixel_ratio	Performance cookie used by Facebook with Facebook pixels.	session	Facebook
wd	Used for analysis purposes. Technical parameters are logged (e.g. aspect ratio and dimensions of the screen) so that Facebook apps can be displayed correctly.	7 day	Facebook
dpr	Used for analysis purposes. Technical parameters are logged (e.g. aspect ratio and dimensions of the screen) so that Facebook apps can be displayed correctly.	7 day	Facebook
sb	Used to save browser details and Facebook account security information.	2 year	Facebook
dbln	Used to save browser details and Facebook account security information.	2 year	Facebook
spin	Cookie for advertising purposes and reporting on social campaigns.	session	Facebook
presence	Contains the "Chat" status of a logged in user.	1 month	Facebook
x-referer	Performance cookie that is used by Facebook in combination with Facebook pixels.	session	Facebook
cppo	Cookie for statistical purposes.	90 day	Facebook
datr	Identifies the browser for security and website integrity purposes, including account recovery and identification of potentially compromised accounts.	2 year	Facebook
locale	Saves language settings.	session	Facebook
_fbp	A cookie for Facebook advertising that is used to track and improve relevance and to serve ads on Facebook.	90 day	Facebook
_fbc	A cookie for Facebook advertising that is used to track and improve relevance and to serve ads on Facebook.	90 day	Facebook
UserMatchHistory	This cookie is used to synchronize the LinkedIn Ads IDs.	30 day	LinkedIn
AnalyticsSyncHistory	This cookie saves the time at which the user was synchronized with the "lms_analytics" cookie.	30 day	LinkedIn
li_oatml	This cookie is used to identify LinkedIn members outside of LinkedIn for advertising and analysis purposes.	30 day	LinkedIn
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lms_analytics	This cookie is used to identify LinkedIn members for analysis purposes.	30 day	LinkedIn
li_fat_id	This cookie is an indirect member identification that is used for conversion tracking, retargeting and analysis.	30 day	LinkedIn
li_sugr	This cookie is used to determine probabilistic matches of the identity of a user.	90 day	LinkedIn
U	This cookie identifies the user’s browser.	3 month	LinkedIn
_guid	This cookie is used to identify a LinkedIn member for advertising via Google Ads.	90 day	LinkedIn
BizographicsOptOut	This cookie is used to determine the rejection status for tracking by third-party providers.	10 year	LinkedIn
lidc	This cookie makes it easier to select LinkedIn's data center.	24 hours	LinkedIn
aam_uuid	This cookie is used for ID synchronization with Adobe Audience Manager.	30 days	LinkedIn
AMCV_XXX_at_AdobeOrg	This cookie contains a unique identifier for the Adobe Experience Cloud.	180 days	LinkedIn
li_mc	This cookie is used as a temporary cache. It is used to have the user's consent information from the database available client side.	2 years	LinkedIn
lang	This cookie stores the language settings of a user. This ensures that the LinkedIn.com website appears in the language selected by the user.	session	LinkedIn
twll	This cookie is set when X is embedded on the page. X collects data that is mainly used for tracking and targeting.	4 year	X
secure_session	This cookie is set when X is embedded on the page. E.g. X's like or sharing functions.	14 year	X
guest_id	This cookie is set by X when a visitor shares content from the WU website on X.	2 year	X
personalization_id	This cookie is set by X to measure the performance of X advertising campaigns in a user's browsers and devices	2 year	X
remember_checked	This cookie is set by when X is embedded on the page. X collects data that is mainly used for tracking and targeting.	4 year	X
remember_checked_on	This cookie is set when X is embedded on the page. E.g. X's like or sharing functions.	4 year	X
mbox	This cookie is intended for identifying X users, for analyzing interaction with the X Service and advertising whitin the service.	2 years	X
guest_id_ads	This cookie is set due to X integration and for sharing content to social media.	10 months	X
d_prefs	This cookie ist used to check referral links and the login status.	90 days	X
ct0	This cookie is set due to X integration and sharing capabilities for the social media.	10 months	X
kdt	This cookie is used to monitor the users login status on X.	10 months	X
guest_id_marketing	This cookie is set for tracking and analytics purposes.	10 months	X
twid	This cookie checks if you are logged in to X during a browser session.	1 year	X
auth_token	This cookie is required for authentication and checks whether the user is logged in.	10 months	X
external_referer	This cookie collects statistical data, including how often you visit X and how long a user stays on X.	1 day	X
NID	This cookie contains a unique ID that is used to save user-specific settings and other information, in particular your preferred language, how many search results should be displayed per page and whether the Google SafeSearch filter should be activated.	6 month	YouTube
1P_JAR	This Google cookie is used to optimize advertising, to provide ads that are relevant to users, to improve reports on campaign performance or to prevent a user from seeing the same ads multiple times.	1 month	YouTube
CONSENT	This cookie is used to support Google's advertising services.	20 year	YouTube
OTZ	Aggregated analysis of website visitors.	17 day	YouTube