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Prof. Nils Wlömert

Nils is a Professor of Marketing and head of the Institute for Retailing & Marketing at the WU Vienna University of Economics and Business. His research investigates the effects of digital platforms, new technologies, and evolving business models on markets and consumer behavior, with a particular focus on the music and media industries. He explores how innovations such as user-generated content, social media, and streaming services impact demand, revenue, and content distribution. Additionally, his work examines the broader implications of policy changes and market disruptions on industry dynamics and consumer choice.

Research Interests

  • Quantitative Marketing

  • Retail Analytics

  • User-Generated Content

  • Platform Economics

  • New Technologies

  • Music Industry Social Media

  • Content Distribution

cv_nils_wloemert.pdf
cv_nils_wloemert.pdf

Publications

Working Papers