PD Dr. Christina Holweg

Associate Professor

Academic Director MSc Marketing

Phone: +43 1 31336 4620
E-Mail: Christina.Holweg@wu.ac.at
Office hours: Tuesday, 12:00 p.m. - 13:00 p.m.
(by arrangement via Email)

Christina joined the Institute of Retailing & Marketing in 2005 and is heading the MSc Marketing of WU as Marketing Director since 2017.

She completed her master’s degree in business administration from the University of Graz (Austria) and extended her studies at New York University (USA) and Universidad de Salamanca (Spain). Christina received her doctorate in retailing and marketing from WU Vienna University of Economics and Business. Her habilitation focused on food waste in retailing illustrating measures, implications, and opportunities of how to make better use of unsaleable products.

Before her academic career, Christina was head of Procter & Gamble’s marketing department for paper products in Austria and Switzerland. Among her functions in key account management, she was responsible for the REWE Group, including the introduction of new products and the implementation of category management projects.

Christina has been an active member of the Austrian ECR (Efficient Consumer Response) Group since 1998 and has been in charge of coordinating the Austrian ECR Academic Partnership Award since 2009. She teaches a post-graduate course in shopper marketing.

Her dissertation was awarded the distinction “outstanding” by the ECR Academic Partnership. She received the Innovative Teaching Award and several recognitions for outstanding research by WU Vienna.

Please find the link to our MSc Marketing:

https://www.wu.ac.at/en/programs/masters-programs/marketing/overview

Expertise

Research Focus

Selected Publications

Lienbacher, Eva, Koschinsky, Julia, Holweg, Christina, Vallaster, Christine (2021). Spatial Decision Support for Social Hybrid Organizations: Siting New Social Supermarkets in Austria. International Journal of Retail & Distribution Management (forthcoming)
Lienbacher, Eva, Holweg, Christina, Vallaster, Christine (2020). Das Sozialmarkt-Konzept: Für soziale Integration und die Weitergabe wertvoller Lebensmittel. Zeitschrift für Organisation (ZfO). (04/20), 236-239.
Teller, Christoph, Holweg, Christina, Reiner, Gerald, Kotzab, Herbert (2018). Retail store operations and food waste. In: Journal of cleaner Production, Vol 185, 981-997. doi.org/10.1016/j.jclepro.2018.02.280
Holweg, Christina, Eva Lienbacher (2016). Investigations from a retailing perspective in selected European countries. ISBN 978-3-200-04756-3, Eigenverlag
Holweg, Christina, Teller, Christoph, Kotzab, Herbert (2016). Unsaleable Grocery Products, their Residual Value and Instore Logistics. In: International Journal of Physical Distribution & Logistics Management doi.org/10.1108/IJPDLM-11-2014-0285
Gruber, Verena, Holweg, Christina, Teller, Christoph (2016). What A Waste! Exploring the Human Reality of Food Waste from a Store Manager’s Perspective. Journal of Public Policy Marketing, Spring, 3-5. doi.org/10.1509/jppm.14.095
Teller, Christoph, Kotzab, Herbert, Grant, David, Holweg, Christina (2015). The Importance of Key Supplier Relationship Management in Supply Chains. International Journal of Retail & Distribution Management, Vol. 44 lss 2, 109-123. DOI: 10.1108/IJRDM-05-2015-0072
Lienbacher, E., Metzler, A., Holweg, C. (2016). Sozialmärkte als innovatives Beispiel für gelebte CSR im Lebensmittelhandel. Willers, C. (Hrsg.). Management-Reihe Corporate Social Responsibility. CSR und Lebensmittelwirtschaft, Springer Gabler.
Teller, Christoph, Holweg, Christina, Kotzab, Herbert (2015). Stores, Edible Food Waste, and Social Redistribution. In: A Stakeholder Approach to Managing Food, Eds.: Lindgreen, Adam, Hingley, Martin, Angell, Rob, Memery, Juliet, Vanhamme Joelle, in print, Gower Publishing: Farnham.
Gruber, Verena, Holweg, Christina, Teller, Christoph (2014). Foodwaste in Grocery Stores – an Untapped CSR Potential in the Retail and Wholesale Sector. In: Proceedings of the Colloquium on European Research in Retailing 2014. Ed.: Kotzab, Herbert. Bremen: University of Bremen, pp. 86-90.
Holweg, Christina (2012). When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers. In: Marketing to Citizens. Going beyond Customers and Consumers, Ed. EMAC, 443-443. Lissabon
Holweg, Christina, Lienbacher, Eva (2011). Social Marketing Innovation: New Thinking in Retailing. In: Journal of Nonprofit & Public Sector Marketing, 23 (1): 1 - 20.
Holweg, Christina, Lienbacher, Eva (2011). Social Supermarkets: A New Challenge in Supply Chain Management and Sustainability. In: Supply Chain Forum: An International Journal. 11(4): 50-59.
Holweg, Christina, Schnedlitz Peter, Teller Christoph (2009). The drivers of consumer value in the ECR Category Management model. In: The International Review of Retail, Distribution and Consumer Research. Vol. 19, No. 3, July 2009, 199-218.
Holweg, Christina (2009). Consumer Value im Category Management-Modell nach ECR - kritische Diskussion und empirische Evaluierung. Gabler Wirtschaftsverlag: Wiesbaden, Germany. Publikations- und Vortragsliste

Name	Purpose	Lifetime	Provider
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_hjFirstSeen	Identifies a new users first session. Used by Recording filters to identify new user sessions.	30 minutes	Hotjar
_hjHasCachedUserAttributes	Enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not.	session	Hotjar
_hjUserAttributesHash	Enables us to know when any User Attribute has changed and needs to be updated.	2 minutes	Hotjar
_hjBenutzerAttribute	Stores User Attributes sent through the Hotjar Identify API. No explicit expiration.	session	Hotjar
hjViewportId	Stores user viewport details such as size and dimensions.	session	Hotjar
hjActiveViewportIds	Stores user active viewports IDs. Stores an expirationTimestamp that is used to validate active viewports on script initialization.	session	Hotjar
_hjSession_	Holds current session data. Ensures subsequent requests in the session window are attributed to the same session.	30 minutes	Hotjar
_hjSessionTooLarge	Causes Hotjar to stop collecting data if a session becomes too large. Determined automatically by a signal from the server if the session size exceeds the limit.	1 hour	Hotjar
_hjSessionResumed	Set when a session/recording is reconnected to Hotjar servers after a break in connection.	session	Hotjar
_hjCookieTest	Checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set. Deleted almost immediately after it is created.	session	Hotjar
_hjLocalStorageTest	Checks if the Hotjar Tracking Code can use Local Storage. If it can, a value of 1 is set. Data stored in _hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.	none	Hotjar
_hjSessionStorageTest	Checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is set. Data stored in _hjSessionStorageTest has no expiration time, but it is deleted almost immediately after it is created.	none	Hotjar
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_hjIncludedInSessionSample_	Set to determine if a user is included in the data sampling defined by your site's daily session limit.	2 minutes	Hotjar
_hjAbsoluteSessionInProgress	Used to detect the first pageview session of a user.	30 minutes	Hotjar
_hjTLDTest	We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. Enables us to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains (where applicable). After this check, the cookie is removed.	session	Hotjar

Name	Purpose	Lifetime	Provider
test_cookie	Is set as a test to check whether the browser allows cookies to be set. Does not contain any identification features.	15 minute	Google
IDE	Contains a randomly generated user ID. Using this ID, Google can recognize the user across different websites across domains and display personalized advertising.	1 year	Google
_gcl_au	Contains a randomly generated user ID.	90 day	Google
_gcl_aw	This cookie is set when a user clicks on a Google ad on the website. It contains information about which ad was clicked.	90 day	Google
xs	Used to maintain a Facebook session. It works in combination with the c_user cookie to authenticate the user's identity on Facebook.	1 year	Facebook
fr	Used to serve advertisements and measure and improve their relevance.	90 day	Facebook
m_pixel_ratio	Performance cookie used by Facebook with Facebook pixels.	session	Facebook
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dpr	Used for analysis purposes. Technical parameters are logged (e.g. aspect ratio and dimensions of the screen) so that Facebook apps can be displayed correctly.	7 day	Facebook
sb	Used to save browser details and Facebook account security information.	2 year	Facebook
dbln	Used to save browser details and Facebook account security information.	2 year	Facebook
spin	Cookie for advertising purposes and reporting on social campaigns.	session	Facebook
presence	Contains the "Chat" status of a logged in user.	1 month	Facebook
x-referer	Performance cookie that is used by Facebook in combination with Facebook pixels.	session	Facebook
cppo	Cookie for statistical purposes.	90 day	Facebook
datr	Identifies the browser for security and website integrity purposes, including account recovery and identification of potentially compromised accounts.	2 year	Facebook
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li_sugr	This cookie is used to determine probabilistic matches of the identity of a user.	90 day	LinkedIn
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BizographicsOptOut	This cookie is used to determine the rejection status for tracking by third-party providers.	10 year	LinkedIn
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aam_uuid	This cookie is used for ID synchronization with Adobe Audience Manager.	30 days	LinkedIn
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lang	This cookie stores the language settings of a user. This ensures that the LinkedIn.com website appears in the language selected by the user.	session	LinkedIn
twll	This cookie is set when X is embedded on the page. X collects data that is mainly used for tracking and targeting.	4 year	X
secure_session	This cookie is set when X is embedded on the page. E.g. X's like or sharing functions.	14 year	X
guest_id	This cookie is set by X when a visitor shares content from the WU website on X.	2 year	X
personalization_id	This cookie is set by X to measure the performance of X advertising campaigns in a user's browsers and devices	2 year	X
remember_checked	This cookie is set by when X is embedded on the page. X collects data that is mainly used for tracking and targeting.	4 year	X
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mbox	This cookie is intended for identifying X users, for analyzing interaction with the X Service and advertising whitin the service.	2 years	X
guest_id_ads	This cookie is set due to X integration and for sharing content to social media.	10 months	X
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auth_token	This cookie is required for authentication and checks whether the user is logged in.	10 months	X
external_referer	This cookie collects statistical data, including how often you visit X and how long a user stays on X.	1 day	X
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1P_JAR	This Google cookie is used to optimize advertising, to provide ads that are relevant to users, to improve reports on campaign performance or to prevent a user from seeing the same ads multiple times.	1 month	YouTube
CONSENT	This cookie is used to support Google's advertising services.	20 year	YouTube
OTZ	Aggregated analysis of website visitors.	17 day	YouTube

PD Dr. Christina Holweg

Expertise

Research Focus

Selected Publications

Current Lectures

Research Stays

Awards

Moderation

Institute for Retailing & Data Science (RDS)

Vienna University of Economics and Business