Motives when buying a car - Interview with Monika Koller

02/05/2024

What factors play a role when choosing a new car? How rationally do we make our decisions, to what extent are we influenced by emotions?

Monika Koller was interviewed by the ÖAMTC magazine auto touring on these and other questions. If you want to find out more about the motives when buying a car, click here (German only). 

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