Kick-off for course 3 by Monika and Till. Practical relevance is also very important when it comes to research methods. Topics such as big data and AI are currently the subject of much discussion in research. Christof Bitschnau, CEO of Quantics, was a guest in the session on Friday last week and shared his expert opinion with us in addition to his keynote speech on “AI in Marketing”. His presentation, with numerous examples of use cases, was the basis for small group work in which the students worked on questions such as: “pros/cons of AI in marketing research” or “what are the interests of various stakeholders involved”. The students' ideas were then discussed together with our guest. 

Many thanks for the visit and the very exciting guest lecture!