Research interests

• Innovative Pricing

• E-Learning and learning behaviour

• Consumer behaviour and tourist behaviour

Selected publications

• Kastner, M., & Simon, B. (2024). Exploring teachers' requirements for educational resources: Diverse user types and common needs. In INTED2024 Proceedings (pp. 732-741). IATED. [Abstract] [Podcast]

• Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customers. Journal of Business Research, 74, 168–174. [Abstract]

• Kastner, Margit, Stangl, Brigitte. 2012. Mapping Segments Accessing User Generated Content and Website Applications in a Joint Space. International Journal of Culture, Tourism and Hospitality Research 6(4). [Abstract]

• Stangl, Brigitte, Kastner, Margit, Felicitas, Polsterer. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. In Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE. [Abstract]

• Kastner, Margit, Stangl, Brigitte. 2011. (Dis-)Satisfiers for e-Learning User Interfaces. In Proceedings of the International Conference on Information Systems (ICIS 2011), Hrsg. ICIS, 1-19. Shanghai, China: AIS Association for Information Systems. [Abstract]

Current projects

• WU-Award for Innovative Teaching (2023)

• WU-Award for Innovative Teaching (2017)

• Nomination Ars Docendi, State Award for excellence in teaching, Federal Ministry of Science, Research and Economics (2015)

• WU eTeaching-Award (2014)

• WU-Award for Innovative Teaching (2014)

• WU-Award for Excellent Teaching (2014)

• IFITT Thesis Excellence Award, International Federation for IT and Travel & Tourism (2012)

Courses [current courses are provided in the Course Catalog]

• Marketing (in German)

• International Tourism

• Principles of Academic Work / Academic Research Techniques (in German)

• Marketing Engineering and Marketing Models

• International Marketing (in German)

• Coaching for the Master Thesis (in German)

• Methods in Retailing and Marketing Research (in German)

• Marketing Consulting Project (in German)

• Developing and Implementing Marketing Strategies (Markstrat)

• Marketing Research Workshop

In progress

• WANGER Dominik (in progress): Sustainable or careless? Generations in a food waste duel (Working Titel, BT)

• GARZON Lisa (in progress): Food rescue made easy: discounts and recipes as a supermarket strategy (Working Titel, BT)

• FINK Tobias (in progress): Von Fast Food zu Veganismus: Ernährungswandel und Konsumverhalten der Generation Z (Working Titel, BT)

• RAUCH Julia (in progress): Foodwaste (Working Titel, BT)

• BLEICHNER Barbara (in progress): PWYW und der Warm-Glow-Effekt (Working Titel, BT)

• JERAUSCH Tamara (in progress): Cultural Differences - Innovative Pricing (Working Titel, MT)

• KIM Minho (in progress): Internet Addiction (Working Titel, MT)

• LOMBARDO Sara (in progress): Internet Addiction (Working Titel, MT)

• TYAGI Adya (in progress): Internet Addiction (Working Titel, MT)

• KÖBERL Fabian (in progress): Nutzersegmentierung auf Lernplattformen: Eine Typologisierung nach Lernverhalten und Interessen (Working Titel, BT)

• GEISBAUER Philipp (in progress): Foodwaste (Working Titel, BT)

• JANISCH Alexander (in progress): Foodwaste (Working Titel, BT)

• SCHLÜSSELBERGER Tristan (in progress): Foodwaste (Working Titel, BT)

• KELLNER Maria Luise (in progress): Tight budget, full bins? How inflation affects food waste (in German, BT)

• WILLNAUER Thomas (in progress): Innovative Preisstrategien (Working Titel, in German, BT)

• KIRCHMAYR Katrin (in progress): A Cross-Cultural Analysis of Trip Initiaries (MT)

2024

• ABDELHALIM Ibrahim (2024): E-Learning for Physicians: An Empirical Analysis of Usage and Satisfaction on the 'Akademie der Ärzte' Platform (BT)

• RANKA Aayush Lalit (2024): Emotional Valuation in Participative Pricing: How Positive Reinforcement Influences Basic Emotions and Amount of Voluntary Payment in the Pay-What-You-Want Model (MT)

• BERGER Alina (2024): Empowering Consumers: The Impact of Participative Pricing Strategies on Consumer Behavior and Business Profitability (MT)

• WOHLMUTH Tanja (2024): Balancing Control and Effort: The Influence of Participative Pricing Strategies on Consumer Buying Behaviour (MT)

• ZEISSL Anna (2024): From the plate to the app: Reducing food waste and the motives for using Too Good To Go (BT, in German)

• MITTERHUBER Teresa (2024): Innovative pricing strategies to combat food waste in retailing (BT)

• SAGMÜHLER Nadja (2024): Food Waste: An Analysis of Current Media Coverage (BT, in German)

• STRAIF Antonia (2024): Innovative ideas for the use of participatory pricing strategies (BT, in German)

• IPACS Renáta (2024): Baking a Fair Deal: Participative Pricing Strategies in the Traditional Bakery Industry and the Impact of Hidden Consumer Factors on Price Selection (MT)

2023

• RIEGER Clara (2023): Innovative pricing schemes and practical examples in Europe: A media analysis (in German, BT)

• KLAMPFL Patrick (2023): Initiatives against food waste in retail (in German, BT)

• WAGNER Johanna (2023): Foodwaste: behaviour change through social media campaigns (in German, BT)

• HAAS Julia (2023): Corona Virus: Its effects on the Hotel Industry in Austria (BT; in German)

• ERTL Peter (2023): Measures against food waste in the retail sector - An analysis of possible methods (BT; in German)

• RAUSCHER Alexandra (2023): Between Art Treasures and Receipts: The Payment Behaviour of Museum Visitors (BT; in German)

• BUMILLER Ann-Kathrin Sophie (2023): From Rescue to Retail: Analysing Consumer Types and Positioning Methods for Rescued Produce Boxes (MT)

• SCHAGER Victoria (2023): The pricing strategy "pay what you want" as an instrument to prevent food waste (MT)

• GARCIA SERJE Daniela (2023): The Influence of Positive Reinforcement on the Amount of Voluntary Payments on a Website (MT)

• KAINZ Andrea Dina (2023): Does one size fit all? The influence of different second-hand luxury e-commerce platforms on consumer purchase intention (MT)

2022

• KASPERER Lena (2022): Exploring the Power of Message Framing in Pay-What-You-Want Pricing (MT)

• ADLHART Nadine Alexandra (2022): Pay What You Want - Impact of framing on PWYW prices (BT; in German)

• KICK Michaela (2022): PWYW-campaign and its effects on price decision (BT; in German)

• MOHAMED Sara (2022): PWYW - The influence of information on the pricing process (BT; in German)

• FANKHAUSER Katharina (2022): Innovative pricing methods using Kunsthalle Wien as an example (BT; in German)

• FABRIZI Elisa (2022): The flight shaming movement: Examining the role of moral and social norms on air travel avoidance (MT)

2021

• FILZ Catharina (2021): PWYW or PWYC - Framing effects of voluntary payments(BT; in German)

• KRUSIC Miriam-Rosanna (2021): Pay What You Want – A Step Towards a More Sustainable Retail Market (MT)

• IPACS Renáta (2021): Innovative Pricing Strategies: "Pay What You Can" at the Kunsthalle Wien (BT; in German)

• GEIER Manuel (2021): Analysis of the Warm-Glow Effect with Pay-What-You-Can (BT; in German)

• RADEV Plamen (2021): Visitors’ perception of 3D and augmented reality museum tours in the light of the Covid-19 pandemic (MT)

• BEDNAR Katharina (2021): PWYW in food retail - cure or curse? The implementation of the PWYW principle to avoid food waste (MT)

• PFALZ Alexander (2021): PAYW Kunsthalle Wien - Influential factors on the pricing process under Pay-As-You-Wish conditions (BT; in German)

• BERNAUER Jakob (2021):Use of innovative pricing strategies to avoid food waste (BT; in German)

2020

• PURKHART Laura (2020): Generation Z. Environmentalists or Globetrotters? (BT)

• SUTTER Alexander (2020): Fairness as part of the Pay What You Want pricing strategy (BT; in German)

• MEINDL Susanne (2020): An Investigation of Stress under a Pay-What-You-Want Situation (MT)

• STEINMAYR Michael (2020): "Overtourism or tourism over" - the influence of Covid-19 on crowding perceptions in cultural institutions (MT)

• TRÖBITZER Theresa (2020): The Effects of Monetary Cost Disclosure on Consumer Decisions in a PWYW Setting (MT)

• STECHER Beate (2020): Implementation of sustainability in luxury tourism in the Alpine region (BT; in German)

• LEHNER Ines (2020): Digital Detox for the Holidays. A Customer Segmentation Analysis (MT)

• SCHWINGENSCHLÖGL Kristina (2020): The Effect of Different Cryptocurrency Implementations on an Organization’s Image and Consumer Behavior (MT)

• BRETSCHNEIDER Sarah Julia (2020): Sustainable Tourism in Austrian Mountaineering Villages - a case study based on the three pillars of sustainability (MT)

• CHRISTMANN Linda (2020): BREXIT - What are its Implications for Tourism in Vienna? (MT)

• FRÜHWIRTH Doris (2020): Pay What You Want. Empirical analysis of the effects influencing PWYW pricing (BT; in German)

• DAMPF Bianca (2020): The utilization of social media as a touristic marketing tool on the example of the Austrian hotel industry (BT)

• SCHWEIGER Sandra (2020): Virtual reality in tourism (BT; in German)

2019

• VICENTE DE ALMEIDA Francisco (2019): Participative Pricing: Framing and Reciprocity in PWYW (MT)

• VIVIANI Federica (2019): The influence of loyalty and social pressure on pay what you want payments (MT)

• IVASHCHUK Dmytro (2019): Concept of fairness and anonymity in pay what you want setting (MT)

• LIN Yuhan (2019): Innovative Pricing by a Viennese Social Organization (MT)

• NIGISCHER Nikica (2019):  Augmentation of the operating profit in the catering industry by adjusting the sanitary facilities (BT; in German)

• ZYGADLO Patricia (2019): Motives, experiences and purchase behavior of the international and national Outlet Center clients analyzed by using the example of the Fashion and Designer Outlet Parndorf (BT; in German)

• MOTOVSKY Martin (2019): Characteristics, Information Behaviour and Decision Making of Adventure Tourists (MT; in German)

2018

• SADIKOVIC Dzenana (2018): Facebook depression (BT; in German)

• FLIEßENSCHUH Philipp (2018): Problem-based learning in large courses - Impact of the introduction of group projects in the course examination Marketing (BT; in German)

• HASENLEITHNER Susanne (2018): Fair Price vs. "Pay What You Want" Price (BT; in German)

• TREIBER Herbert (2018): Expansion of a Familiy Business (BT; in German)

• HOFBAUER Julia (2018): Dynamic prices on online travel portals (BT; in German)

• MEINDL Susanne (2018): Evaluation of the Project Active Marketing (BT; in German)

• KOHL Hannah (2018): Sustainability: A factor involved in booking tourism products? (BT; in German)

• SLECZKA Filip (2018): The influence on the learning success of students by giving and receiving feedback (BT; in German)

2017

• HASLAUER Claudia (2017): Sustainable Human Resource Management in the Austrian accommodation industry (BT; in German)

• REISETBAUER Franziska (2017): Pay What You Want. Reasons and Influencing Factors for Non-Acceptance (BT; in German)

• FABRIZI Elisa (2017): An intercultural comparison of the applicapility of the "Pay What You Want"-approach in Italy, Austria and Taiwan. An empirical analysis (BT; in German)

• PINTARICH Pascale (2017): Social Media in B2B communications - A case study with focus on the pharmacy market in Austria (MT; in German)

• JOKKEL Dora (2017): Sharing on social media platforms while en route: how does it effect the perceived tourism experience? (MT)

• SCHAFFER Anna (2017): Consequences of a Digital Detox Holiday (BT; in German)

• BRANDNER Katrin (2017): The Impact of Cultural Factors on the Market Potential and Efficiency of the "Pay What You Want" Pricing Strategy: An Empirical Comparative Study of the Austrian, Canadian, and Taiwanese Markets (MT)

• RUPACHER Alexandra (2017): Understanding the Base of the Pyramid. A Systematic Literature Review (MT)

• VLADESCU Iulia (2017): The Importance of Green Spaces for Vienna's Destination Image (BT)

• SACHER Christoph (2017): The Development of E-mail Customer Services in the Hotel Industry: A Cross Cultural Study (MT)

• STIEDL Lisa (2017): The "Pay What You Want"-principle. Findings of a systematic literature review and field experiment (BT; in German)

• HARUCKSTEINER Mark (2017): The "Pay What You Want"-principle. Findings of a systematic literature review and field experiment (BT; in German)

• HARASEK Marcel (2017): Customer loyalty as a tool to balance start-up specific challenges: A systematic literature review (MT; in German)

• ROTHE Katharina (2017): Green spaces as tourist attraction (BT; in German)

• KADIC Caroline Senija (2017): The role of parks und gardens during a city trip in Prague (BT; in German)

• ARGHAMANYAN Marianna (2017):  An application of the Kano model to analyse travel apps (MT)

• WACHTER Sabrina (2017):Open space heritage sites as attractions in cities with focus on cemeteries in Vienna (BT)

2016

• ENGEL Sabrina (2016): Green Space in Cities as Attractions: The Role of Urban Parks in the Attraction and Satisfaction of City Tourists (MT)

• BOHACEK Stefanie (2016): The impact of relational and individual difference factors on PWYW prices (MT)

• PRÜCKLER Grudrun (2016): Mystery e-mailing in the Austrian hospitality industry (BT)

• STRASSER Sabrina (2016): Pay-What-You-Want and its effects on revenue: Field experiment at a weekly event organized by an Austrian butchers shop (BT)

• PÖLZ Gloria (2016): Disconnect to Reconnect - The Digital Detox Holiday Trend and Related Motives, Benefits, and Preferences (MT)

• HAGER Jacqueline (2016): The impact of catastrophes on travel behaviour and tourism with the example Fukushima in Japan (BT; in German)

• WIDERMANN Marisa (2016): Motivation of consumers in a Pay-What-You-Want Setting (BT; in German)

• LORF Caroline-Christiane (2016): Stars and service quality in Austria - A Mystery Mailing study (BT; in German)

• SCHMID SCHMIDSFELDEN Paula (2016): Enjoyment and Learning: E-Learning in Higher Education (BT)

• DENKS Tim (2016): Cultural sites as attractions in the urban area (BT; in German)

• KOCYIGIT Merve (2016): A quantitative study of e-coupon shoppers and their decision factors (BA)

• JAMES Shirin (2016): Mystery Mailing in Tourism: Evaluating Response Quality of Tourism facilities in Computer-Mediated Communication (BT)

• SVIHALKOVA Veronika (2016): Ansprüche der Hotelgäste an die 4-Sterne-Hotellerie (BT)

2015

• YUROVA Marina (2015): Cross-country comparison of email customer service in the hotel industry (MT)

• SCHMIDINGER Gabriel (2015): „Pay What You Want“ in the context of culture (BT; in German; Awards)

• BRIEM Marius (2015): Facebook and social skills (BT, in German)

• THOMASBERGER Patricia-Lilian (2015): Mobile Apps for City Trips in Germany, Austria, and Switzerland (BT; in German)

• SCHARBACH Julia (2015): The Impact of Social Media Marketing on Managing Customer Relations in the Austrian Hotel Industry (BT)

• GUTFLEISCH Stephanie (2015): Electronic Word-of-Mouth & Complaint Management in the Social Web - A Study Based on Austrian Hotels (BT; in German)

2014

• ETTINGER Andrea (2014): Austria's Destination Image and Destination Personality (MT, Awards)

• HAVIAROVA Mirka (2014): Facebook Depression (BT)

• KUYUMDZHIEVA Dilyana (2014): Branding Bulgaria as a tourism destination in Austria (BT)

• BRANDNER Katrin (2014): Dark Tourism. A Comparison Between Ground Zero and Body Worlds (BT)

• SCHÖN Alina (2014): E-Learning in der Tourismusbranche (BT)

• BOHACEK Stefanie (2014): Social E-Couponing & Customer Loyalty (BT, Awards)

2013

• STANGL Barbara (2013): The impact of examinations on students' learning strategies and students' performance (MT)

• HÖCK Jan (2013): eLearning in der Tourismusindustrie (BT)

• OBERMAIR Andrea (2013): Tablets in der Lehre - Einsatz und Bedeutung neuer Technologien als Lehrinstrumente (BT)

• FLESCH Raisa (2013): Screen-Reader in der Lehre (BT)

2012

• DITTRICH Rolf (2012): Evaluierung der Internetpräsenzen nationaler Tourismusorganisationen (DT)

• FORMANEK Monika (2012): Gay & Lesbian Tourism in Vienna. Eine Analyse der Motivationen homosexueller TouristInnen, sich für oder gegen Wien als Reisedestination zu entscheiden (DT)

• REIFF Elisabeth (2012): Bewertungsschemata von Multiple-Choice-Fragen (DT)

• SCHRAML Michael (2012): Analyse des Nutzungsverhaltens einer Lernplattform (DT)

• MAMEDOF Katharina (2012): E-Learning an Universitäten. Eine vergleichende Studie von E-Learning Plattformen an Universitäten (DT)

• STRASSER Petra (2012): E-Book Reader und deren Einsatz in der Lehre (BT)

• MAYER Gerald (2012): Game-based Learning (BT)

• REITER Franziska (2012): Innovation Research in Tourism (BT)

2011

• GHERARDINI Ines (2011): Podcasts im E-Learning Bereich (DT)

• KURZ Margarete (2011): e-learning: Erhebung der Akzeptanz von Aufgaben im Onlinebereich der Lehrveranstaltung Marketing (DT)

• TSVETKOVA Kameliya (2011): Subjekt- und situationsbezogene Einflussfaktoren auf den Prüfungserfolg (DT)

• POLSTERER Felicitas (2011): Success Factors of Virtual Worlds - A Literature Review (BT)

• BRAUN Theresa (2011): Virtual worlds and their benefits for companies in general and the tourism industry in particular (BT)

2010

• SONNBERGER David (2010): Podcasts in der Lehre (BT)

• TRETTL Barbara (2010): Einflussfaktoren auf den Studienerfolg (BT)

2009

• SCHMIED Christoph (2009): Österreich und die EU: Tourismuswirtschaftliche Beitrittsfolgen 1995-2005 im Spiegel der Fachpresse (DT)

2008

• WELLESCHIK Gergana (2008): Österreich und die EU: Tourismuswirtschaftliche Beitrittsfolgen 1995-2005 bewertet mit Hilfe von Publikationen österreichischer Autoren (DT)

2006

• KURZ Thomas (2006): Österreich und die EU: Tourismuswirtschaftliche Beitrittsfolgen 1995 - 2005 im Spiegel der Fachpresse (DT)

• STANGL Brigitte (2006): Österreich und die EU: Tourismuswirtschaftliche Beitrittsfolgen 1995-2005 analysiert mit Hilfe von Veröffentlichungen der EU (DT)

2005

• PROMMER ULRIKE (2005): Bestandsaufnahme und Typisierung der Anbieter von Forschungs- und Beratungsleistungen auf dem Sektor der Tourismus- und Freizeitwirtschaft im deutschsprachigen Raum (DT)

In case you are interested in one of the following topics, please contact me via email (margit.kastner@wu.ac.at).