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Department structure

The Department of Marketing comprises of eight interrelated institutes that cover a broad range of relevant marketing disciplines and complement each other in their methodological competencies. This bandwidth of marketing expertise and concentration of resources is a major advantage for the university and contributes significantly to WU’s unique institutional and international profile.

Artificial Intelligence in Marketing Analytics

Univ.-Prof. Dr. Siham El Kihal

Digital Marketing & Behavioral Insights

Univ.-Prof. Dr. Christina Schamp

Interactive Marketing & Social Media

Univ.-Prof. Dr. Nadia Abou Nabout

International Marketing Management

Univ.-Prof. Dr. Marius Lüdicke

Marketing & Consumer Research

PD Dr. Monika Koller

Marketing & Customer Analytics

Univ.-Prof. Dr. Thomas Reutterer

Marketing Management

Univ.-Prof. Dr. Martin Schreier

Retailing and Data Science

Univ.-Prof. Dr. Nils Wlömert
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