Außenansicht des D2 Gebäudes

Winter term 2024/25

Bachelor courses

IMM Core Courses

Course TitleLecturerSyllabus
Foundations in GMM Saracevic S.#0018
Applications in GMM AIvanis M.#0030
Applications in GMM BSimbrunner P.#0034
Global Business Planning APenz E. Heilbrunner M.#0383
Global Business Planning BPenz E. Heilbrunner M.#0623

IMM Electives

Course TitleLecturerSyllabus
Global B-2-B MarketingKernthaler M.#0015
Future Trends in International BusinessMassatti R.#0386
Global Branding Haas-Kotzegger U.#0290
Global Marketing CommunicationSharma K.#0289
Global Media Marketing  Koppel A.#0381
Global Marketing ResearchMakri A.#0536
Marketing in Emerging MarketsAwanis S.#0431
International Marketing in AsiaFreudenreich T.#0905

Master Courses

Course Title
 
Lecturer
 
Syllabus            
Global Marketing Strategy ALüdicke M.#0590
Global Marketing Strategy BLüdicke M.#0591
Doing Business in Africa - the Next FrontierPolsa P.#1135
Global Marketing Management ALüdicke M.
Lemanski M.
#0548
Global Marketing Management BLüdicke M.
Lemanski M.
#0549
Qualitative InsightsPenz E.    
Polsa P.
#2287