Außenansicht des D2 Gebäudes

Summer term 2025

jump to... Bachelor | Master | PhD

IMM Core Courses

Course TitleLecturerSyllabus
Foundations in IMMSaracevic S.#4227
Applications in IMM ASimbrunner P.#4038
Applications in IMM BIvanis M.#4072
Global Business Planning APenz E.Heilbrunner M.#4273
Global Business Planning BPenz E.Heilbrunner M.#4518

IMM Electives

Course TitleLecturerSyllabus
Future Trends in International BusinessMassatti R.#4461
Global BrandingHaas-Kotzegger U.#4248
Marketing in Emerging Markets Awanis S. #4396
Global Media MarketingKoppel A.#4602
Global Marketing CommunicationSharma K.#4183
Global Marketing Research Makri A.#4056
Global B-2-B Marketing Kernthaler M.#4348
International Marketing in AsiaFreudenreich T.#4339

Master courses

Course TitleLecturerSyllabus
Marketing Study Project DLüdicke M. Penz E. #5697

PhD courses

Course TitleLecturerSyllabus
 Methods II (Qualitative Social Research)Penz E.#5714
 Advanced Qualitative MethodsLüdicke M.#5270
Qualitative Paper Development WorkshopLüdicke M.#5889