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IMM Welcome Event WS22/23

The IMM Welcome Event takes place on Monday, 3rd October at 5 pm in the AD building – “Sitzungssaal I”. Finger food and drinks will be served. Hope to see you all there.

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Professor Schlegelmilch Chaired the Accreditation Panel at Chuo University Business School

Together with George Iliev, Professor Schlegelmilch made a business trip to Japan. During his visit, Professor Schlegelmilch chaired the accreditation panel at Chuo University Business School (22 – 23…

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Keynote Speech on “The Future of Management Education”

In June, Professor Schlegelmilch gave a keynote speech on “The Future of Management Education” at the Association of Asia-Pacific Business Schools Meeting in Nagoya, Japan (via Zoom).

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IMM entry Exam 2022/'23 - Einsicht

„Einsicht“ for the Winter Semester 2022/'23 Entry Exam will be held on Thursday, 15th September from 11am to 12 noon via MS Teams. Please register via e-mail to Pamela Taylor (pamela.taylor@wu.ac.at)…

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Annual Meeting: Academy of International Business 2022, Miami

Professor Schlegelmilch and Selma Saracevic attended the Academy of International Business (AIB) annual meeting in Miami from July 6 – July 9, where they presented their joint project entitled:…

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Conference Contributions at the 2022 AMA Global Marketing SIG Conference in Chania, Crete

Professor Schlegelmilch and Selma Saracevic attended the 2022 AMA Global Marketing SIG (GMSIG) Conference from May 31 – June 3. As the former editor of the Journal of International Marketing…

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2022 Academy of Marketing Science Annual Conference in Monterey, California

As part of her doctoral research, Selma Saracevic presented a paper developed together with her supervisor, Prof. Bodo Schlegelmilch, and Dr. Wu Tong (Sun Yat-sen University). The presentation was…

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IMM Entry Exam 2022/'23

Our next IMM entry exam will be held online on Thursday, 8th of September from 6:00 pm – 7:00 pm.

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IMM Bachelor Thesis Information Event April 2022

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…

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Act Local, Go Global WS 2021/22

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Winter Semester 2021/22, it was organized by Dr. Elfriede Penz and Matthias…