Reinhard Prügl is head of Institute for Family Business. He started his academic career with a doctorate at WU Vienna University of Economics and Business. Subsequently, he conducted research at the MIT Sloan School of Management (USA) and the University of Innsbruck as part of his academic activities. In the fall of 2008, he was appointed to the Chair of Innovation, Technology & Entrepreneurship at Zeppelin University in Friedrichshafen on Lake Constance, where he established and expanded the newly founded Friedrichshafen Institute for Family Entrepreneurship (FIF) as Scientific Director from 2010. In 2023, Reinhard Prügl returned to WU Vienna as head of the newly founded Institute for Family Business.

His research is located at the interface between management, entrepreneurship and strategy and focuses on the future viability of family businesses and business families. The challenges and opportunities of managing family businesses and business families in the areas of leadership and strategy, succession and generational change, family governance or strategic topics relating to innovation and marketing, in particular aspects such as identity and reputation in the context of family businesses and business families are an essential part of his research.

His work has been published in various journals from different disciplines, including: Journal of Management Studies, European Management Journal, Entrepreneurship Theory & Practice, Family Business Review, Journal of Family Business Strategy, Journal of Family Business Management, Journal of Small Business Management, Journal of Product Innovation Management, Research Policy, Management Review Quarterly, R&D Management, Technovation, Technological Forecasting & Societal Change, Journal of Product & Brand Management, Psychology & Marketing, Marketing Letters, or Journal of Business Research.

He is a member of the editorial board of the Journal of Family Business Strategy and FuS - Zeitschrift für Familienunternehmen und Strategie and regularly reviews articles for journals such as Family Business Review, Entrepreneurship Theory & Practice, Journal of Small Business Management, Journal of Management Studies, Long Range Planning or Journal of Business Research as well as for conferences such as the International Family Enterprise Research Academy (IFERA) or the Academy of Management (AoM).

Reinhard Prügl has received several awards for his research, including the Best Entrepreneurship Conference Paper Award of the IFERA, the Honorary Award for Merit as Head of the Strategic Interest Group Family Business Research of the European Academy of Management (EURAM), the Best Overall Conference Paper Award of IFERA, the Best Paper Award of the Strategic Interest Group (SIG) Family Business Research at the European Academy of Management (EURAM), or the Best Paper Award, American Marketing Association (AMA) Summer Conference, Track New Product Development, Product Management and Entrepreneurship as well as the Best Paper Award of WU Vienna. He received the prestigious Rudolf Sallinger Prize for outstanding research for his dissertation.

He teaches courses on Family Business Management, Leadership and Marketing Management at WU Vienna.

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