Digital frontrunners going global: Internationalization patterns of leading antivirus software businesses from CEE

22/12/2021

by Michaela Večeřová and Arnold Schuh. AVAST, Bitdefender, ESET and Kaspersky are global players in the antivirus software industry founded in CEE. Their successful internationalization based on entrepreneurial spirit, advanced technology, strategic partnerships and localization may serve other firms from the region as a model.

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