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Systems and Operations Management (ISOM) Hauptmenü öffnen
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Events

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On this page you may find all about our upcoming events. We are looking forward to welcoming you at the Department of Information Systems & Operations Management.

FORTHCOMING

Michael Scholz, TH Deggendorf

Pricing in Viral Marketing Campaigns

20 November 2024, 2pm, TC.1.01 OeNB

Michael Scholz, TH Deggendorf
Abstract

Viral marketing is a type of advertising where information about a product is passed from one consumer to another via any channel that supports communication among consumers. A viral marketing campaign consists of two major phases: seeding and propagation. Seeding describes how many and which consumers are initially informed about a product by the firm whereas propagation describes how product information percolates through a social network. In this presentation, we will discuss several seeding strategies and their impact on a firm’s profit. We furthermore will consider two models for estimating the number of consumers that will be informed about a product by other consumers. Finally, we will discuss a model for calculating profit-maximizing prices in viral marketing campaigns and use this model to study the impact of consumers‘ willingness to participate in marketing communication of economic figures.

OVERVIEW ISOM LECTURES, TALKS AND WORKSHOPS

Lecture and Workshop Series

The Department of Information Systems and Operations Management hosts diverse academic lectures and workshops presented by international and national guest speakers.

ISOM @ WU matters. WU talks.

The ISOM faculty contributes regularly lectures and panel discussions to the event series "WU matters. WU talks.", which is intended to help bring current and important topics to the attention of the public.

WU is committed to addressing today’s economic and social issues. It aims to strengthen sustainable thinking and responsibility in the business community and to help solve economic, social, and ecological problems.

SCM Speaker Series

Lecture series of the Research Institute for Supply Chain Management

Talks - Privacy & Sustainable Computing Lab

The increasing ubiquity of IT and data in corporate infrastructures and innovation endeavours, as well as the rising pervasiveness of computing in our daily lives, leads to the question how information systems can be build in a private, secure, ethical and value-driven manner. Current IT systems often fail to deliver on these requirements, commonly characterised as “soft” requirements, while aspects of technical functionality dominate.

The Privacy & Sustainable Computing Lab aims at setting new standards in research, education and practice to address ethical issues in computing. We are creating a lab with scientists from around the world working in a truly interdisciplinary way. Computer scientists shall work with psychologists, managers, social scientists, lawyers and philosophers on how to create an IT infrastructure and IT innovation that is ethical and trustworthy. To pass on the knowledge created, the Lab is heavily involved in global standardisation efforts together with organisations such as the W3C and IEEE from the start.

The Lab will co-operate with recognised NGOs to promote the work of activists. A core goal of the lab is to promote open, free, private, secure and sustainable technologies. For this reason, the lab engages in active co-operation with NGOs that pursue these same goals.

Talks - Privacy & Sustainable Computing Lab

CIO-Talks

In the lecture series CIO Talks organized by the Department of Informations Systems and Operations Management a chief information officer will be invited at the begining of each semester to give a talk about the most important developments regarding digital transformation, it-innovation and informationmanagement from the perspective of his/her company. This event addresses Business Administration students in general as well as in particular Business Information Systems students.