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Elfriede Penz and Eva Hofmann have successfully published two papers in the book “Perspectives on the Sharing Economy”

Elfriede Penz and Eva Hofmann have successfully published two papers in the book “Perspectives on the Sharing Economy”: Hofmann, E., Hartl, B., Sabitzer, T., Marth, S., Penz, E. & Hoelzl, E. (2019).…

IMM WELCOME EVENT 2019

We want to get to know our new students and offer the opportunity to get to know IMM and its people. When? 5 pm - September 30 Where? AD. 0.114 - Sitzungsaal 1. We are looking forward to meeting…

Entry Exam Review

Those who completed the IMM Entry Exam on September 5th can review their Exam on September 12th, 11-12am. Where? IMM Institute, Department of Marketing, D2, Entrance A, 2nd Floor.

Prof. Schlegelmilch addressed Latin American Conference for Deans and Directors in Quito, Ecuador

Every year, AMBA & BGA (Association of MBAs & Business Graduates Association) welcomes distinguished academics from AMBA-accredited business schools, alongside prominent international business…

Fatima Jamaa joined the Team - Welcome!

We are happy to welcome Ms. Fatima Jamaa in our team. Fatima joined our team in July and will end her internship in four month. She supports the team in literature research, data collection and…

Academy of International Business (AIB) Annual Meeting in Copenhagen

The theme for AIB’s annual conference has been quite timely: “International Business in an Unsettling Political and Economic Environment.” Professor Schlegelmilch, who is a Fellow of the Academy of…

Katerina Makri attended AMA Global Marketing SIG Conference in Buenos Aires

Dr. Katerina Makri presented a paper which is part of a ‘work in progress’ joint project with Prof. Bodo Schlegelmilch and Dr. Karolos Papadas (University of York). The presentation was entitled: ‘How…

Conference Contribution at the Academy of Marketing Science: Overcorrection in Multi-Racial Sales-Interactions

On May 30th, Katharina Dinhof presented her doctoral research at the Academy of Marketing Science in Vancouver, Canada. Professor Schlegelmilch is supervising her research and together, they submitted…

Articles for 19/20 Entry Exam are online now

Our entry exam consists of two sections: (1) Marketing Basics and (2) specific topics on International Marketing Management based on the referenced articles. The articles for the specific topics are…

Eva Hofmann and co-authors have recently published a paper on the relationship between tax auditors and taxpayers in Frontiers in Psychology

Eva Hofmann and co-authors have recently published a paper on the relationship between tax auditors and taxpayers in Frontiers in Psychology, for more see The relationship between Austrian tax…