Dr. Katerina Makri presented a paper which is part of a ‘work in progress’ joint project with Prof. Bodo Schlegelmilch and Dr. Karolos Papadas (University of York). The presentation was entitled: ‘How global identity impact global digital brands: The case of Indonesia’ and this research looks at consumers’ global identity as a potential driver of their preference towards global digital brands, and in particular as a driver of global SNS usage patterns (such as Facebook and Instagram).