The WU's Institute for International Marketing Management (Univ.Prof. Dr. Marius Lüdicke), the University of Vienna's Department of Marketing and International Business, and the WU's Competence Center for Empirical Research Methods cordially invite you to participate in a half-day workshop to explore the use of Generative AI in qualitative (non-numerical) research.

Four speakers with expertise in Gen AI-based data collection and analysis will share actionable insights and raise important questions for critical discussion: 

• Dr. Susanne Friese, Founding director of QeLudra, Senior Research Associate at Max Planck institute, Göttingen, presenting about "Advancing Qualitative Methods with AI: Potential, Challenges, and Ethical Implications"  

• ao. Univ.-Prof. Mag. Dr. Katharina Auer-Zotlörer, Department of Marketing and International Business, University of Vienna, presenting about "Qualitative Research: What’s New in AI?"

• Milos Ivanis, MSc, Institute for International Marketing Management, WU, presenting about „How Useful is ChatGPT as a Synthetic Study Participant?"

• PD Dr. Katharina Miko-Schefzig, Head of Competence Center for Empirical Research Methods 

Date: 28th of May, 2024, 14:30 to 18:30 

Location: WU, AD.0.122 (conference room 2)

Target group: Academic researchers 

Capacity: 40 participants (first come, first served)

Creature comforts: Coffee, cake, and after-workshop drinks

Please register here until May 20th.

We look forward to seeing you there! 

https://www.wu.ac.at/en/imm/research-platform/ai-workshop