It is always a pleasure welcoming P&G, sponsor of the MSc Marketing program, into the classroom! Connecting to the learnings from our Retailing & Sales course, this practitioner talk focused on joint value creation in the FMCG industry, along with the metrics that managers use as a measurement. Moreover, P&G enlightened students with a Gillette Venus case study analysis during the presentation of their newest product launch to market.

Thank you, Miriam & Markus, for the demonstration of practical retail applications and enriching discussion!