After two years it was that time again: The leading grocery retailer HOFER invited selected students to participate in the exclusive and high-potential event known as HOFER4EXCELLENCE, held at the K47 venue. Relating to this Corona-related break which came along with many obstacles was the focus of Ilja Grzeskowitz's inspiring and motivating keynote speech on the subject of "Change". During the subsequent career panel talk, HOFER KG Management Board members Michael Kronegger and Christoph Rief elaborated on this topic together with Dr. Christina Holweg (WU) and Ilja Grzeskowitz, sharing their experiences and first-hand insights. The panel talk was moderated by Mag. Michael Köttritsch from the daily newspaper Die Presse. Students could also actively engage with the panelists and influence the course of the discussion via the assistance of online interactive tools. It was a successful evening filled with a lot of joy over the opportunity to regain this personal exchange of ideas, all while enjoying the very pleasant atmosphere of Vienna’s skyline.

On behalf of the students of the MSc Marketing and the Institute of Retailing & Data Science, we would like to thank you very much and look forward to further cooperation with HOFER!