STaR colleague Doris Schneeberger, from the Change Management and Management Development Institute, has been actively involved in translating research on animal ethics, organizational studies, and sustainable development into practice. She is also the founder of the NGO Transfarmation Austria, which supports agricultural businesses in transitioning to sustainable, plant-based production methods.

On December 11, she organized an event focused on the role of dietary shifts in driving the green transformation.

STaR is supporting Transfarmation Austria by promoting its initiatives and fostering wider connections to WU’s efforts in contributing to SDGs 2, 12, 15, and others.

Speakers:

• Hannes Leo, CO-Founder and CEO of cbased & Discuto: Are alternative protein start-ups disrupting the food industry?

• Felix Hnat, Managing Director of Vegan Society Austria: Nudging towards vegan options#

• Students of the WU-Change Management Specialization