Außenansicht des D2 Gebäudes

Archive IMM NewsRSS

IMM Bachelor Information Event

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…

Act Local, Go Global SS 2022

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Summer Semester 2022, it was organized by Dr. Elfriede Penz and Matthias…

Professor Schlegelmilch gave a seminar at INCEA

During his recent visit to Costa Rica, Professor Schlegelmilch gave a seminar at INCEA  (No. 1 Latin American Executive MBA according to FT 2021 and among the top 10 B-Schools in the world according…

IMM Welcome Event WS22/23

The IMM Welcome Event takes place on Monday, 3rd October at 5 pm in the AD building – “Sitzungssaal I”. Finger food and drinks will be served. Hope to see you all there.

Professor Schlegelmilch Chaired the Accreditation Panel at Chuo University Business School

Together with George Iliev, Professor Schlegelmilch made a business trip to Japan. During his visit, Professor Schlegelmilch chaired the accreditation panel at Chuo University Business School (22 – 23…

Keynote Speech on “The Future of Management Education”

In June, Professor Schlegelmilch gave a keynote speech on “The Future of Management Education” at the Association of Asia-Pacific Business Schools Meeting in Nagoya, Japan (via Zoom).

IMM entry Exam 2022/'23 - Einsicht

„Einsicht“ for the Winter Semester 2022/'23 Entry Exam will be held on Thursday, 15th September from 11am to 12 noon via MS Teams. Please register via e-mail to Pamela Taylor (pamela.taylor@wu.ac.at)…

Annual Meeting: Academy of International Business 2022, Miami

Professor Schlegelmilch and Selma Saracevic attended the Academy of International Business (AIB) annual meeting in Miami from July 6 – July 9, where they presented their joint project entitled:…

Conference Contributions at the 2022 AMA Global Marketing SIG Conference in Chania, Crete

Professor Schlegelmilch and Selma Saracevic attended the 2022 AMA Global Marketing SIG (GMSIG) Conference from May 31 – June 3. As the former editor of the Journal of International Marketing…

2022 Academy of Marketing Science Annual Conference in Monterey, California

As part of her doctoral research, Selma Saracevic presented a paper developed together with her supervisor, Prof. Bodo Schlegelmilch, and Dr. Wu Tong (Sun Yat-sen University). The presentation was…