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Articles for the Entry Exam 2020 are online!

The articles for the IMM Entry Exam 2020 are online and can be found here: https://learn.wu.ac.at/dotlrn/classes/immetest/tlf-lrn/articles_2 Happy studying!

Act Local, Go Global – from Austria to Italy, US and more!

Once more our students planned their own travel routes for their products in the past winter semester 2018/2019! “Global Business Planning” is the final seminar in the specialization International…

Assistant Professor Kirti Sharma is joining IMM for the Winter Semester 2019/20

We warmly welcome Assitant Professor Kirti Sharma! Dr. Kirti Sharma holds a  Ph.D. in Marketing and Services Management with emphasis on Consumer Perceptions and Satisfaction. For the current winter…

Elfriede Penz and Eva Hofmann have successfully published two papers in the book “Perspectives on the Sharing Economy”

Elfriede Penz and Eva Hofmann have successfully published two papers in the book “Perspectives on the Sharing Economy”: Hofmann, E., Hartl, B., Sabitzer, T., Marth, S., Penz, E. & Hoelzl, E. (2019).…

IMM WELCOME EVENT 2019

We want to get to know our new students and offer the opportunity to get to know IMM and its people. When? 5 pm - September 30 Where? AD. 0.114 - Sitzungsaal 1. We are looking forward to meeting…

Entry Exam Review

Those who completed the IMM Entry Exam on September 5th can review their Exam on September 12th, 11-12am. Where? IMM Institute, Department of Marketing, D2, Entrance A, 2nd Floor.

Prof. Schlegelmilch addressed Latin American Conference for Deans and Directors in Quito, Ecuador

Every year, AMBA & BGA (Association of MBAs & Business Graduates Association) welcomes distinguished academics from AMBA-accredited business schools, alongside prominent international business…

Fatima Jamaa joined the Team - Welcome!

We are happy to welcome Ms. Fatima Jamaa in our team. Fatima joined our team in July and will end her internship in four month. She supports the team in literature research, data collection and…

Academy of International Business (AIB) Annual Meeting in Copenhagen

The theme for AIB’s annual conference has been quite timely: “International Business in an Unsettling Political and Economic Environment.” Professor Schlegelmilch, who is a Fellow of the Academy of…

Katerina Makri attended AMA Global Marketing SIG Conference in Buenos Aires

Dr. Katerina Makri presented a paper which is part of a ‘work in progress’ joint project with Prof. Bodo Schlegelmilch and Dr. Karolos Papadas (University of York). The presentation was entitled: ‘How…