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IMM Welcomes Prof. Dr. Marius Lüdicke as the new Head of the Institute

IMM warmly welcomes and greatly looks forward to having Prof. Dr. Marius Lüdicke on board as the new head of the institute as of 1st October 2023.  We are very excited and happy to have him as the…

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IMM Entry Exam 2023/'24 - Einsicht

The exam review takes place on Tuesday, September 5th between 5pm and 6pm online. Please register via e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by September 4th, 5pm.  

Professor Bodo B. Schlegelmilch Receives AMA Lifetime Achievement Award for Higher Education

Professor Bodo B. Schlegelmilch Receives AMA Lifetime Achievement Award for Higher Education

We are delighted to announce that the American Marketing Association has conferred this year’s Lifetime Achievement Award for Higher Education upon our Head of Institute, Professor Bodo B.…

Prof. Schlegelmilch Strengthens Ties with Asian Universities

Prof. Schlegelmilch Strengthens Ties with Asian Universities and Presents Paper at Global Marketing Conference

During his most recent Asia tour, Prof. Schlegelmilch visited prestigious universities, including Ritsumeikan Asia Pacific University and Doshisha University, both in Japan. In South Korea, he engaged…

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PhD vacancy at IMM (Prof. Lüdicke)

The IMM team educates, advises, and creates knowledge for responsible global marketing leaders. Together with these leaders it contributes to creating a long-term, sustainable, and equitable global…

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Distinguished Marketing Educator Award for 2023

The Academy of Marketing Science (AMS) honored Professor Schlegelmilch with their prestigious Distinguished Marketing Educator Award for 2023. Professor Schlegelmilch graciously accepted the award…

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IMM Entry Exam 2023/'24

Our next IMM entry exam will be held online on Tuesday, 29th of August from 9:00 am – 10:00 am.

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Global Conference for Deans and Directors in Seville

This is the flagship annual conference of AMBA & BGA. AMBA is one of the three worldwide accreditation agencies that accredits MBA programs in over 80 countries. Professor Schlegelmilch is Chair of…

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Most Popular Professor Award

Professor Schlegelmilch received the Most Popular Professor Award from the graduates of 2021-2022 Chinese Executive MBA program of the University of Minnesota (CHEMBA). The program runs in cooperation…

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New Book: Taking the Fear Out of Data Analysis

Professor Schlegelmilch is pleased to announce his new book titled Taking the Fear Out of Data Analysis, which is co-authored with Adamantios Diamantopoulos (Professor of International Marketing,…