The IMM team educates, advises, and creates knowledge for responsible global marketing leaders. Together with these leaders it contributes to creating a long-term, sustainable, and equitable global society. The team’s research focuses on effective marketing and brand strategies as well as key consumer behavior and consumer culture issues that need to be resolved. Recent IMM studies address topics such as sustainable consumption, trust in the sharing economy, violence in online communities, fragmentation of stigmatized consumer groups, AI measures of consumer sentiments, and identity and consumer behavior.
 

We are seeking a talented and motivated new team member in the position of Teaching and Research Assistant (30 hours) who shares this passion for positive change and will work with us toward the above goal, starting October 2023. All information about this vacancy is to be found in the following link: www.wu.ac.at/jobs (ID 1814).