Professor Nikolaus Franke has been honored with the WU Award 2024 for Excellent Research, recognizing his outstanding contributions to the field of entrepreneurship and innovation research. Under his leadership since 2001, the Institute has become a leading center for research and education.

The awarded papers can be found below:

Franke, N., & Krause, F. (2024). Understanding Consumer Self-Design Abandonment: A Dynamic Perspective. Journal of Marketing, 88(2), 79. https://doi.org/10.1177/00222429231183977

Krause, F., Görgen, J., de Bellis, E., & Franke, N. et al. (2023). One-of-a-Kind Products: Leveraging Strict Uniqueness in Mass Customization. International Journal of Research in Marketing, 40(4), 823-840. https://doi.org/10.1016/j.ijresmar.2023.04.002