Business communication, like organizational communication in general, is one of the fastest growing professional fields today. Successful communication contributes to the added value of an organisation, and it is particularly important when creating and maintaining trusting and efficient relationships with stakeholders. This applies not only to internal employee attitude, but also to external relations with, for example, customers, competitors, nonprofit organizations or political institutions.

Through our teaching, we train experts in communication who act as mediators and boundary spanners between organizations and society, professionally support executive boards and CEOs, and organize and manage content to the inside and outside so that it is clear, concise, and relevant to the intended audiences.

For this purpose, it is important that:

• our teaching is based on research and integrates theory and practice,

• we share current trends and results from international research with our students and stay up to speed with recent developments,

• we constantly update our courses to keep up with current changes both in practice, and in society at large,

• we maintain close ties between practice and research so that students have the opportunity of engaging with practitioners to exchange ideas and learn about good practice,

• students are graded in a transparent and fair manner, and that they are provided with comprehensive feedback on their academic performance,

• as lecturers, we continuously engage in professional development so that we stay aware of the latest and most appropriate approaches to knowledge dissemination.

We seek to support our students in recognizing the value of theories, and to help them develop skills that allow them to implement their acquired knowledge in business practice. By taking this practice-led approach, we aim to equip students with the skills necessary for a successful career in different communication roles, for example in corporations, political institutions, non-profit organizations, in the cultural sector or at universities. In addition, our programs open up the possibility of alternative career paths, for example in journalism or consulting, and of pursuing a career in academia.