[Translate to English:] Institut für Kommunikationsmanagement und Medien

Research

Our research is generally concerned with communication in, by and about organizations in a business context. In our projects, we analyze and discuss the role of communication in organizations and how organizations embed themselves communicatively in society and public discourses.

To this end, we draw on concepts and theories from communication science, organizational research and sociology, linguistics, relevant research on marketing, management, psychology as well as environmental and political science. Empirically, we work with diverse methods of empirical social research, with a particular focus on qualitative (e.g. interviews, focus groups, diary studies), explorative methods (e.g. surveys, content analyses and (auto)ethnographies) on the one hand, and well-founded quantitative methods (e.g. surveys, experiments, corpus linguistics) on the other.

Communication Management and Media