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Jens Seiffert-Brockmann
Univ.Prof. Dr.phil. Jens Seiffert-Brockmann, M.A.
Professor for Business Communication
Head of the Department of Business Communication
Go to eVVZ for Jens Seiffert-Brockmann's current lectures.
About
Jens Seiffert-Brockmann is Professor of Business Communication at the Department of Business Communication at Vienna University of Economics and Business (WU). From 2015 to 2020, he was a postdoctoral researcher in the Corporate Communication Research Group at the Department of Journalism and Communication Studies at the University of Vienna. He received his doctorate in 2014 on public trust in media society at the Institute of Communication and Media Studies at the University of Leipzig, where he also studied communication and media studies and political science. His research and teaching activities have taken him abroad to Charles University in Prague (Czech Republic), George Mason University in Fairfax, Virginia (USA) and Lund University (Sweden), among others.
Jens Seiffert-Brockmann is Head of the Department of Business Communication and Program Director of the International Master's Program in Business Communication at WU. He is Editor-in-Chief of the International Journal of Strategic Communication, Chairman of the Scientific Advisory Board of the Institute for Comparative Media and Communication Research (CMC) at the Austrian Academy of Sciences (ÖAW), and a member of the Ethics Council of the Public Relations Association Austria (PRVA).
Research Interests
Jens Seiffert-Brockmann conducts research on topics of strategic communication, with a focus on trust and reputation in organizational communication and public trust in society as a whole. Secondly, he deals with the impact of digital communication on organizations, especially in relation to topic and content management, gamification and internet memes. Finally, his third research focus is on evolutionary psychology, in particular phenomena such as costly signaling and cheap talk in communication or self-deception in PR. He has published numerous articles and chapters on these topics in internationally renowned journals and anthologies.
A full list of publications and research activities can be found in PURE.
Book (monograph)
| 2015 | Seiffert-Brockmann, Jens. 2015. Vertrauen in der Mediengesellschaft: Eine theoretische und empirische Analyse. Read more |
Journal article
| 2023 | Seiffert-Brockmann, Jens, Wiggins, Bradley, Nothhaft, Howard. 2023. The Meme’s-Eye View of Strategic Communication: A Case Study of Social Movements from a Memetic Perspective. Read more |
| 2023 | Nothhaft, Howard, Seiffert-Brockmann, Jens. 2023. Peacocks, Penknives and Power. Read more |
| 2023 | Nothhaft, Howard, Seiffert-Brockmann, Jens. 2023. From Costly Signals and Competitive Niches to Reciprocity, Memes, and Memory Traces: Evolutionary Psychology and Strategic Communication. Read more |
| 2023 | Seiffert-Brockmann, Jens, Hackl, Laura, Ihlen, Oyvind. 2023. Between progress and struggle: young PR-scholars’ contribution to theory building and progress in public relations research. Read more |
| 2021 | Seiffert-Brockmann, Jens, Einwiller, Sabine, Ninova-Solovykh, Neda, Wolfgruber, Daniel. 2021. Agile Content Management: Strategic Communication in Corporate Newsrooms. Read more |
| 2020 | Naderer, Brigitte, Seiffert-Brockmann, Jens, Matthes, Jörg, Einwiller, Sabine. 2020. Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. Read more |
| 2020 | Weitzl, Wolfgang, Seiffert-Brockmann, Jens, Einwiller, Sabine. 2020. Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance. Read more |
| 2019 | Seiffert-Brockmann, Jens. 2019. Kommunikation an der Grenze: Krisen, Wandel und Herausforderungen. Read more |
| 2019 | Seiffert-Brockmann, Jens, Ruppel, Christopher, Einwiller, Sabine. 2019. Gives you wings or not? Exploring the impact of viewers' responsibility attribution and surprise on their attitude, identification and trust. Read more |
| 2019 | Schultz, Christian, Einwiller, Sabine, Seiffert-Brockmann, Jens, Weitzl, Wolfgang. 2019. When Reputation Influences Trust in Nonprofit Organizations. The Role of Value Attachment as Moderator. Read more |
| 2019 | Thummes, Kerstin, Seiffert-Brockmann, Jens. 2019. Smart, friendly, biased liars? Exploring motivated reasoning and ethical decision-making in public relations. Read more |
| 2018 | Seiffert-Brockmann, Jens, Diehl, Trevor, Dobusch, Leonhard. 2018. Memes as games: The evolution of a digital discourse online. Read more |
| 2018 | Seiffert-Brockmann, Jens, Einwiller, Sabine, Stranzl, Julia. 2018. Character assassination of CEOs in crises – Questioning CEOs’ character and values in corporate crises. Read more |
| 2018 | Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Henriks, Magdalena. 2018. Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions. Read more |
| 2018 | Seiffert-Brockmann, Jens. 2018. Evolutionary Psychology: A Framework for Strategic Communication Research. Read more |
| 2017 | Seiffert-Brockmann, Jens, Thummes, Kerstin. 2017. Self-deception in public relations. A psychological and sociological approach to the challenge of conflicting expectations. Read more |
| 2015 | Seiffert-Brockmann, Jens, Nothhaft, Howard. 2015. The missing media. Read more |
Chapter in edited volume
| 2023 | Seiffert-Brockmann, Jens, Neureiter, Ariadne. 2023. Digital Corporate Communication and Gamification In: Handbook on Digital Corporate Communication. Hrsg. Luoma-aho, Vilma, Badham, Mark. Read more |
| 2022 | Seiffert-Brockmann, Jens, Einwiller, Sabine, Ninova-Solovykh, Neda, Weitzl, Wolfgang. 2022. Content Marketing In: Wert- und Interessenkonflikte in der strategischen Kommunikation . Read more |
| 2022 | Einwiller, Sabine, Seiffert-Brockmann, Jens, Ninova-Solovykh, Neda. 2022. Agile integrated communication In: Research Handbook on Strategic Communication. Hrsg. Falkheimer, Jesper, Heide, Mats. Read more |
| 2022 | Nothhaft, Howard, Seiffert-Brockmann, Jens. 2022. Das wicked problem der systemischen Heuchelei: Public Relations und Virtue-Signalling In: Wicked Problems. Read more |
| 2021 | Seiffert-Brockmann, Jens. 2021. Gamification in der Mitarbeiterkommunikation In: Handbuch Mitarbeiterkommunikation. Hrsg. Einwiller, Sabine; Sackmann, Sonja A.; Zerfaß, Ansgar. Read more |
| 2021 | Seiffert-Brockmann, Jens, Thummes, Kerstin. 2021. Schlüsselbegriffe der Public Relations In: Handbuch der Public Relations. Read more |
| 2020 | Melzer, Anne, Seiffert-Brockmann, Jens, Zerfaß, Ansgar. 2020. Strategische Kommunikation: Begriffliche und konzeptionelle Grundlagen aus interdisziplinärer Sicht In: Militär und Sozialwissenschaften. Anwendungsgebiete und Grundlagen von Strategischer Kommunikation. Hrsg. Holenweger, M. Read more |
| 2020 | Seiffert-Brockmann, Jens, Einwiller, Sabine. 2020. Content-Strategien in der Unternehmenskommunikation: Themensetzung, Storytelling und Newsrooms In: Handbuch Unternehmenskommunikation. Hrsg. Zerfaß, Ansgar; Piwinger, Manfred; Röttger, Ulrike. Read more |
| 2019 | Seiffert-Brockmann, Jens. 2019. Character Assassination by Memes In: Routledge handbook of character assassination and reputation management. Hrsg. Samoilenko, Sergei A.; Icks, Martijn; Keohane, Jennifer; Shiraev, Eric. Read more |
| 2019 | Krüger, Uwe, Seiffert-Brockmann, Jens. 2019. Die Komplexitätsreduktion der Ohnmächtigen? In: Komplexität im Journalismus. Hrsg. Beatrice Dernbach, Alexander Godulla, Annika Sehl. Read more |
| 2019 | Winkler, Peter, Seiffert-Brockmann, Jens. 2019. Organizing from Disorder: Internet Memes as Subversive Style. In: Dis/organization as communication: Studying tensions, ambiguities and disordering. Hrsg. Vásquez, Consuelo; Kuhn, Timothy. Read more |
| 2017 | Krüger, Uwe, Seiffert-Brockmann, Jens. 2017. „Lügenpresse“ – Eine Verschwörungstheorie? Hintergründe, Ursachen, Auswege In: Nachrichten und Aufklärung. Hrsg. Hektor Haarkötter, Jörg-Uwe Nieland. Read more |
| 2017 | Seiffert-Brockmann, Jens. 2017. Beyond Boundaries: Dualism, Non-Dualism And Creative Research In: Pathways Of Creative Research: Towards A Festival Of Dialogues. Hrsg. Ananta Kumar Giri. Read more |
Entry in encyclopedia
| 2017 | Seiffert-Brockmann, Jens, Jarolimek, Stefan. 2017. Real-Time Ratings In: The Wiley Blackwell-ICA international encyclopedias of communication. The international encyclopedia of communication research methods. Hrsg. Matthes, J. Read more |