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Franzisca Weder
Univ.Prof. Dr.habil. Franzisca Weder
Professor of International Organizational Communication and Sustainability Communication
Building D2 (Entrance D), 3rd Floor, Room D2.3.224
Head of Institute
Go to eVVZ for Franzisca Weder's current lectures.
About
Franzisca Weder is Professor in Organizational and Sustainability Communication at the Department of Business Communication at WU Vienna University of Economics and Business, Vienna, Austria. Franzisca has 20 years of experience in researching, writing and teaching in the areas of Organizational Communication and Public Relations with a specific focus on Sustainability Communication and Corporate Social Responsibility. Before joining the Department of Business Communication, Franzisca worked as Associate Professor at the University of Queensland (School of Communication and Arts, Brisbane) and the University of Klagenfurt (Department for Media and Communication Studies, Austria); as Guest Professor, she worked at University of Alabama (USA), University of Eichstätt-Ingolstadt (GER), University of Waikato (NZ), RMIT (Melbourne, AUS) and University of Ilmenau (GER). Franzisca co-edited The Sustainability Communication Reader and Integrative CSR Communication, and her research appears in high ranked journals in strategic and environmental communication.
Research Interests
Franzisca’s research interests include the evolution of the sustainability story in corporate, political, environmental and civil societal discourses as well as paradigms and theoretical approaches to better understand communication about, of, and for sustainability. In her projects, Franzisca elaborates on various conceptual perspectives on (strategic) sustainability communication, on co-creating alternative narratives and social change and taking authorship in new emerging professional communicator roles.
She works with methodological as well as pedagogical innovations to create sustainable solutions (communication planning, campaigning, messaging, etc.) in the classroom and collaborative research projects and therefore practices communication for transformation.
Curious about her work? check…
her sustainability related conversations with artists, pedagogues and campaigners
one of her papers on Communicative Cultivation of Sustainability
one of her books
on Sustainability Communication: THE SUSTAINABILITY COMMUNICATION READER
on integrated CSR Communication: INTEGRATED CSR COMMUNICATION
or (in case you speak German..) on ORGANIZATIONAL COMMUNIATION AND PR
A full list of publications and research activities can be found in PURE.
Book (monograph)
| 2023 | Weder, Franzisca, Eriksen, Marte. 2023. CSR Communication and Cultures of Sustainability. Read more |
| 2010 | Weder, Franzisca. 2010. Organisationskommunikation und PR. Read more |
| 2008 | Karmasin, Matthias, Weder, Franzisca. 2008. Organisationskommunikation und CSR. Read more |
| 2006 | Weder, Franzisca, Kaltenbrunner, Andy, Karmasin, Matthias. 2006. Medienselbstregulierung zwischen Ökonomie und Ethik. Read more |
Chapter in edited volume
| 2024 | Weder, Franzisca. 2024. Corporate storytelling In: Elgar Encyclopedia of Corporate Communication. Hrsg. Podnar, Klement. Read more |
| 2023 | Weder, Franzisca, Hübner, Renate, Voci, Denise. 2023. Is sustainable already "normal"? In: Repair, Do-It-Yourself and Circular Economy. Hrsg. Jonas, Michael, Nessel, Sebastian, Tröger, Nina. Read more |
| 2023 | Weder, Franzisca. 2023. Interviews In: CSR Communication in the Media . Hrsg. Weder, Franzisca, Rademacher, Lars, Schmidpeter, René . Read more |
| 2023 | Murschetz, Paul, Weder, Franzisca, Frantz, Eduard, Meynhardt, Timo. 2023. Public Service Media and Substainability In: SDG18 - Communication for All. Hrsg. Servaes, Ian, Yusha`u, Muhammad Jameel. Read more |
| 2023 | Weder, Franzisca, Rademacher, Lars, Schmidpeter, René. 2023. Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes In: CSR Communication in the Media . Hrsg. Weder, Franzisca, Rademacher, Lars, Schmidpeter, René. Read more |
| 2023 | Weder, Franzisca. 2023. Sustainability as Cultural Practice and Media as Institutions of Change In: CSR Communication in the Media . Hrsg. Weder, Franzisca, Rademacher, Lars, Schmidpeter, René. Read more |
| 2022 | Weder, Franzisca, Voci, Denise. 2022. Eco-art as discourse driver In: The Routledge Handbook of Nonprofit Communication. Hrsg. Gonçalves , Gisela, Oliviera, Evandro. Read more |
| 2022 | Weder, Franzisca. 2022. Alles eine Frage der Verantwortung In: Die digitale Transformation der Medien. Hrsg. Alm, Niko, Murschetz, Paul Clemens, Weder, Franzisca, Friedrichsen, Mike. Read more |
| 2022 | Weder, Franzisca, Weaver, C. Kay. 2022. The complexities of contemporary communicator roles and the future of public relations In: The Routledge Companion to Public Relations. Hrsg. Pompper, Donnalyn, Place, Katie R., Weaver, C. Kay. Read more |
| 2021 | Weder, Franzisca, Milstein, Tema. 2021. Revolutionaries Needed! In: The Handbook of International Trends in Environmental Communication. Hrsg. Takahashi, Bruno, Metag, Julia, Thaker, Jagadish, Evans Comfort, Suzannah. Read more |
| 2021 | Weder, Franzisca. 2021. (P)Rebels needed! In: Public Relations for Social Responsibility. Hrsg. Pompper, Donnalyn. Read more |
| 2021 | Weder, Franzisca, Karmasin, Matthias, Krainer, Larissa, Voci, Denis. 2021. Sustainability Communication as Critical Perspective in Media and Communication Studies—an Introduction In: The Sustainabllity Communication Reader. Hrsg. Weder, Franzisca, Karmasin, Matthias, Krainer, Larissa. Read more |
| 2021 | Karmasin, Matthias, Voci, Denis, Weder, Franzisca, Krainer, Larissa. 2021. Future Perspectives: Sustainability Communication as Scientific and Societal Challenge In: The Sustainability Communication Reader . Hrsg. Weder, Franzisca, Karmasin, Matthias, Krainer, Larissa. Read more |
| 2021 | Weder, Franzisca, Gottwald, Franz-Theo. 2021. Food and Morality: Deconstruction of Value Judgments in Sustainability Documentary Films In: The Sustainability Communication Reader. Hrsg. Weder, Franzisca, Karmasin, Matthias, Krainer, Larissa. Read more |
| 2021 | Weder, Franzisca. 2021. Sustainability as Master Frame of the Future? In: The Sustainability Communication Reader . Hrsg. Weder, Franzisca, Karmasin, Matthias, Krainer, Larissa. Read more |
| 2021 | Weder, Franzisca, Hübner, Renate, Voci, Denise. 2021. Ist nachhaltig „normal“? In: Reparieren, Selbermachen und Kreislaufwirtschaften. Hrsg. Jonas, Michael, Nessel, Sebastian, Tröger, Nina. Read more |
| 2021 | Koinig, Isabell, Diehl, Sandra, Weder, Franzisca. 2021. SDG #3 In: The Palgrave Handbook of International Communication and Sustainable Development. Hrsg. Yusha'u, Muhammad Jameel, Servaes, Jan. Read more |
| 2021 | Voci, Denise, Diehl, Sandra, Karmasin, Matthias, Mueller, Barbara, Terlutter, Ralf, Weder, Franzisca. 2021. Research outlook and conclusion In: Handbook of Integrated CSR Communication . Hrsg. Diehl, Sandra, Karmasin, Matthias, Mueller, Barbara, Terlutter, Ralf, Weder, Franzisca. Read more |
| 2020 | Koinig, Isabell, Diehl, Sandra, Weder, Franzisca. 2020. Health communication In: Handbook of Communication for Development and Social Change. Read more |
| 2020 | Weder, Franzisca. 2020. Sparking an Interest in Local Water Issues In: Global Transformations in Media and Communication Research. Hrsg. Diaz-Pont, Joana, Maeseele, Pieter, Sjölander, Annika Egan , Mishra, Maitreyee, Foxwell-Norton, Kerrie. Read more |
| 2018 | Weder, Franzisca. 2018. Media Social Responsibility an der Schnittstelle von Media Accountability und Corporate Social Responsibility In: Der Mensch im digitalen Zeitalter. Hrsg. Litschka, Michael, Krainer, Larissa. Read more |
| 2018 | Koinig, Isabell, Weder, Franzisca, Diehl, Sandra, Karmasin, Matthias. 2018. The Role of CSR Communication in Master’s Degree Curricula Throughout Europe In: Corporate Responsibility and Digital Communities. Hrsg. Grigore, Georgiana, Stancu, Alin, McQueen, David. Read more |
| 2018 | Koinig, Isabell, Diehl, Sandra, Weder, Franzisca. 2018. Health Communication In: Handbook of Communication for Development and Social Change. Hrsg. Servaes, Jan. Read more |
| 2018 | Weder, Franzisca, Egger, Heidemarie. 2018. Unternehmen als Diskurs-Treiber? In: Handbuch NGO-Kommunikation. Hrsg. Remus, Nadine, Rademacher, Lars. Read more |
| 2017 | Weder, Franzisca. 2017. CSR as Common Sense Issue? In: Handbook of Integrated CSR Communication. Hrsg. Diehl, Sandra, Karmasin, Matthias, Mueller, Barbara , Terlutter, Ralf, Weder, Franzisca. Read more |
| 2017 | Weder, Franzisca, Kollat, Jana. 2017. Netzwerkanalyse und CSR-Kommunikation In: CSR und Interne Kommunikation. Hrsg. Wagner, Riccardo, Roschker, Nicole, Moutchnik, Alexander. Read more |
| 2017 | Weder, Franzisca, Karmasin, Matthias. 2017. Communicating Responsibility In: Handbook of Integrated CSR Communication . Hrsg. Diehl, Sandra, Karmasin, Matthias, Mueller, Barbara, Terlutter, Ralf, Weber, Franzisca. Read more |
| 2017 | Jarolimek, Stefan, Weder, Franzisca. 2017. Organizing CSR Communication In: Handbook of Integrated CSR Communication . Hrsg. Diehl, Sandra, Karmasin, Matthias, Mueller, Barbara, Terlutter, Ralf, Weder, Franzisca. Read more |
| 2015 | Weder, Franzisca, Karmasin, Matthias. 2015. CSR – Potenziale für die PR-Forschung In: Handbuch der Public Relations. Hrsg. Fröhlich, Romy, Szyszka, Peter, Bentele, Günter. Read more |
| 2014 | Weder, Franzisca, Karmasin, Matthias. 2014. Stakeholder-Management als kommunikatives Beziehungsmanagement In: Handbuch Unternehmenskommunikation. Hrsg. Zerfaß, Ansgar, Piwinger, Manfred. Read more |
| 2011 | Weder, Franzisca, Karmasin, Matthias. 2011. CSR nachgefragt: Kann man Ethik messen? In: Handbuch CSR. Hrsg. Raupp, Juliana, Jarolimek, Stefan, Schultz, Friederike. Read more |
| 2010 | Weder, Franzisca. 2010. Österreich In: Handbuch Medienethik. Hrsg. Schicha, Christian, Brosda, Carsten. Read more |
| 2010 | Weder, Franzisca, Krainer, Larissa. 2010. Public Value und die Verantwortung von Medienunternehmen In: Public Value in der Digital- und Internetökonomie. Hrsg. Gundlach , Hardy. Read more |
| 2010 | Weder, Franzisca. 2010. Integrationsmanagement über Testimonials In: Personalisierung der Organisationskommunikation. Hrsg. Eisenegger, Mark, Wehmeier, Stefan. Read more |
| 2009 | Weder, Franzisca, Karmasin, Matthias. 2009. Österreichische Medienunternehmen in der Verantwortung. Selbstregulierung als Antwort auf die Frage nach der gesellschaftlichen Verantwortung (CSR) von Medienunternehmen In: Die österreichische Medienlandschaft im Umbruch. Hrsg. Stark, Birgit, Magin, Melanie. Read more |
| 2008 | Weder, Franzisca. 2008. Communities als ‚neue Öffentlichkeiten’? In: Learning Communities. Hrsg. Schachtner, Christina, Höber, Angelika. Read more |
| 2008 | Weder, Franzisca. 2008. Produktion und Reproduktion von Öffentlichkeit In: Theorien der Kommunikations- und Medienwissenschaft. Hrsg. Winter, Carsten, Hepp, Andreas, Krotz, Friedrich. Read more |
| 2007 | Weder, Franzisca. 2007. Der Presserat zwischen Ökonomie und Ethik In: Journalismus in Österreich. Hrsg. Salzburg, Universität. Read more |
| 2007 | Weder, Franzisca. 2007. Kommunikationsmanagement als Netzwerkmanagement In: Kommunikationsmanagement. Hrsg. Bentele, Günter, Piwinger, Manfred, Schönborn, Gregor. Read more |
| 2006 | Weder, Franzisca. 2006. Präventionskampagnen auf dem Seziertisch In: Prävention auf dem Prüfstand. Hrsg. Michna, Horst, Oberender, Peter, Schultze, Joachim , Wolf, Jürgen. Read more |
| 2005 | Weder, Franzisca. 2005. Der Markt der Gesundheit – Neue Herausforderungen für PR und Werbung. In: Theorie und Praxis der Werbung in den Massenmedien. Hrsg. Seufert, Wolfgang. Read more |
Journal article
| 2024 | Weder, Franzisca. 2024. Sustainability as guiding principle of communicative action the transformative and transformational potential of corporate sustainability communication as niche construction, a case from the energy sector. Read more |
| 2024 | Bharadwaj, Bishal, Kambo, Amrita, Witt, Kathy, Wade, Belinda, Weder, Franzisca, Ashworth, Peta. 2024. Shorter message, stronger framing increases societal acceptance for hydrogen. Read more |
| 2024 | Wade, Belinda, Bharadwaj, Bishal, Kambo, Amrita, Jensen, Mikayla, Witt, Katherine, Weder, Franzisca, Phelan, Anna, Ashworth, Peta. 2024. Stakeholder engagement. Read more |
| 2024 | Golob, Urša, Podnar, Klement, Weder, Franzisca. 2024. Reimagining the sustainable consumer. Read more |
| 2023 | Bharadwaj, Bishal, Weder, Franzisca, Ashworth, Peta. 2023. More support for hydrogen export than its domestic application in Australia. Read more |
| 2023 | Weder, Franzisca. 2023. Cultivation of sustainability in a discourse of change. Read more |
| 2023 | McLaughlin, Simon, Weder, Franzisca. 2023. Rhetorical (ir)responsibility in the Australian Parliament. Read more |
| 2023 | Weder, Franzisca, Weaver, C. Kay, Rademacher, Lars. 2023. Curating conversations in times of transformation. Read more |
| 2023 | Müller, Kathrin Friederike, Peil, Corinna, Weder, Franzisca. 2023. Career, Covid‐19, and Care. Read more |
| 2023 | Weder, Franzisca. 2023. The Evolution of the Sustainability Story. Read more |
| 2023 | Weder, Franzisca, Burdon, Jasmine, Kearney, Caitlin. 2023. Eco-cultural identity building through tattoos. Read more |
| 2022 | Weder, Franzisca, Courtois, Cedric. 2022. Differences in universal health coverage and governments' COVID-19 communication. Read more |
| 2022 | Weder, Franzisca. 2022. Strategic problematization of sustainability reframing dissent in strategic communication for transformation. Read more |
| 2022 | Fenzl, Thomas, Weder, Franzisca, Voci, Denise, Lemke, Stella. 2022. Demoralization Effects of Sustainability. Read more |
| 2022 | Weder, Franzisca, Yarnold, Jennifer, Mertl, Stefanie, Hübner, Renate, Elmenreich, Wilfried, Sposato, Robert Gennaro. 2022. Social Learning of Sustainability in a Pandemic. Read more |
| 2022 | Weder, Franzisca. 2022. #finaltrashtination. An art-based intervention to collaboratively generate conversations about climate change. Read more |
| 2022 | Weder, Franzisca, Mertl, Stefanie, Hübner, Renate, Elmenreich, Wilfried, Sposato, Robert. 2022. Re-Framing Sustainability in a Pandemic. Understanding Sustainability Attitudes, Behaviors, Visions and Responsibilities for a Post-Covid Future. Read more |
| 2021 | Weder, Franzisca, Samanta, Swastika. 2021. Advocacy for sustainability communication. Read more |
| 2021 | Lee, Ellen, Weder, Franzisca. 2021. Framing sustainable fashion concepts on social media. An analysis of #slowfashionaustralia instagram posts and post-covid visions of the future. Read more |
| 2021 | Koinig, Isabell, Weder, Franzisca. 2021. Employee representatives and a good working life. Read more |
| 2021 | Weder, Franzisca, Voci, Denise. 2021. From Ignorance to Resonance. Read more |
| 2020 | Voci, Denise, Bruns, Catherine J., Lemke, Stella, Weder, Franzisca. 2020. Framing the End. Read more |
| 2020 | Weder, Franzisca, Tungarat, Amornpan, Lemke, Stella. 2020. Sustainability as Cognitive "Friction". Read more |
| 2019 | Weder, Franzisca, Koinig, Isabell, Voci, Denise. 2019. Antagonistic framing of sustainability by energy suppliers. Read more |
| 2019 | Weder, Franzisca, Voci, Denise, Vogl, Nadja Christin. 2019. (Lack of) Problematization of Water Supply. Read more |
| 2019 | Weder, Franzisca, Lemke, Stella, Tungarat, Amornpan. 2019. (Re)storying sustainability: The use of story cubes in narrative inquiries to understand individual perceptions of sustainability. Read more |
| 2019 | Weder, Franzisca, Einwiller, Sabine, Eberwein, Tobias. 2019. Heading for new shores. Read more |
| 2018 | Weder, Franzisca. 2018. Hollow Notion of Corporate Social Responsibility. Read more |
| 2016 | Dobric, Nikola, Weder, Franzisca. 2016. Media conceptualizing illnesses-the case of the flu. Read more |
| 2014 | Koinig, Isabell, Weder, Franzisca, Karmasin, Matthias. 2014. Wahrnehmung kommunikativer Verantwortung. Read more |
| 2014 | Weder, Franzisca, Diehl, Sandra, Koinig, Isabell. 2014. Frauen als Zielgruppe von Männerkampagnen. Read more |
| 2013 | Weder, Franzisca, Karmasin, Matthias. 2013. Spielräume der Verantwortung. Read more |
| 2012 | Weder, Franzisca. 2012. Verantwortung als trendige Referenz der Wirtschaftsberichterstattung. Read more |
| 2011 | Weder, Franzisca, Karmasin, Matthias. 2011. Corporate Communicative Responsibility. Read more |
| 2009 | Weder, Franzisca, Karmasin, Matthias. 2009. Verantwortung von, in und durch Medien. Read more |
| 2007 | Weder, Franzisca. 2007. Gesundheitskommunikation als Netzwerkmanagement. Read more |
| 2007 | Weder, Franzisca, Karmasin, Matthias. 2007. Medienethik in Österreich. Read more |
| 2006 | Weder, Franzisca. 2006. Medialisierung des Gesundheitssystems. Read more |
| 2003 | Weder, Franzisca. 2003. Zum Verrücktwerden?!. Read more |
Edited book (editorship)
| 2023 | Weder, Franzisca, Rademacher, Lars, Schmidpeter, René. 2023. CSR and Media Management. Read more |
| 2022 | Alm, Nico, Murschetz, Paul, Weder, Franzisca, Friedrichsen, Mike. 2022. Digital Media Trasformations. Read more |
| 2021 | Weder, Franzisca, Krainer, Larissa, Karmasin, Matthias. 2021. The Sustainability Communication Reader. Read more |
| 2017 | Diehl, Sandra, Karmasin, Matthias, Müller, Barbara, Terlutter, Ralph, Weder, Franzisca. 2017. Handbook of Integrated CSR Communication. Read more |