Go to eVVZ for Florentina Höhs' current lectures.

About

Florentina Höhs has been a PhD student/research assistant at the Department of Business Communication at the Institute for Strategic Organizational Communication at the Vienna University of Economics and Business (WU) since January 2024. She holds a Bachelor’s degree in Communication Studies from the University of Vienna and one in Business Administration from WU. She also completed a Master's in Export and Internationalization Management at WU, which included a semester abroad at LUISS University in Rome. Her Master's thesis was on the country-of-origin effect among consumers from a marketing perspective.

Research Interests

Her research interests are in the area of strategic sustainability communication. The field deals with informing, building understanding and fostering transformative relationships. In her doctoral thesis, she will develop theoretical concepts and empirical observations (mixed-methods) in strategic energy communication. She is particularly interested in local references in strategic energy communication and communities’ social acceptance of renewable energy resources. Currently, she is investigating the strategic communication of a regional renewable energy project (a hydropower plant in Austria) and the (dis)acceptance and (in)tolerance shown by the local population.

A full list of publications and research activities can be found in PURE.