2025 WU Global Transfer Pricing Conference: Transfer Pricing Developments around the World
The transfer pricing landscape continued to evolve in 2024 as countries and businesses adapt transfer pricing policies and practices to fit the current business climate. The UN Tax Committee’s work on the taxation of services and the OECD’s continued efforts on Amount B of Pillar One show the continuous efforts to tackle the contemporary transfer pricing challenges. Discussions on cooperative compliance, global mobility and new technologies have continued to be relevant for businesses and tax authorities. Moreover, judicial decisions from various courts have generated considerable engagement in the transfer pricing world. With a changing business landscape, intra-group losses also continue to emerge as a pertinent topic for businesses.
These developments will be the focus of the 2025 WU Global Transfer Pricing Conference with over 50 worldwide leading transfer pricing experts from academia, international organisations, the business community, government and advisory firms.
Content and structure
Wednesday, February 19, 2025
16.00 - 18.00 Lecture: 10 Years WU Transfer Pricing Center
18.30 - 21.00 Welcome Reception
Thursday, February 20, 2025
09.00 - 09.15 Welcome Address
09.15 - 11.00 Session 1: Global Transfer Pricing Developments
2024 witnessed substantial developments in the transfer pricing world. The UN Tax Committee proposed a new article on taxation of services which effectively eliminates the need for physical presence. The OECD continued its work on Amount B of Pillar One, offering guidance on its implementation. Additionally, there have been noteworthy changes in a number of countries’ legislations. The Pillar Two Rules came into force in several jurisdictions. Brazil adopted the arm’s length principle into its domestic law. The UK issued guidelines for transfer pricing compliance and Germany introduced changes to the transfer pricing rules governing intra-group financing. Courts in various jurisdictions shaped transfer pricing practices for tax administrations and taxpayers. This session will provide an overview of the global developments in 2024 and how these impact on policy and practice.
11.30 - 13.00 Session 2: Transfer Pricing and Recent Case Law
The amount of transfer pricing litigation continues to increase worldwide, even in countries where court cases are traditionally scarce. For instance, South Africa had its first transfer pricing case. In Europe, discussions around transfer pricing and State aid were re-opened by the CJEU’s judgment in the Apple case. Many other countries have witnessed landmark transfer pricing case law in 2024 that are likely to shape the future of transfer pricing. This session will delve into the emerging trends in litigation and the impact of judicial decisions on transfer pricing.
14.30 - 16.00 Session 3: Transfer Pricing and the Simplified Approach
Transfer pricing has gained notoriety for complexity over the years. To simplify this complexity, after publishing a report on Amount B in February 2024, the OECD continued to provide guidance on the implementation of this new tool, including a model competent authority agreement. It is hoped that the implementation of Amount B will simplify transfer pricing for routine distribution activities in countries classified by the World Bank Group as low income, lower-middle income and upper middle income. This session will discuss the practicalities of implementing the simplified approach presented under Amount B.
16.30 - 18.00 Session 4: Transfer Pricing and Mobility
The COVID-19 pandemic accelerated the shift towards remote working in many industries. This has become the ‘new normal’ in some cases. With the evolving regulatory framework regarding remote work, transfer pricing issues continue to arise, stretching the definition of permanent establishments to include remote PE. This session will explore the challenges brought about by mobility of labor regarding transfer pricing and consider best practices that emerged from some countries and businesses.
19.30 Heurigen Dinner
Friday, February 21, 2025
09.00 - 10.30 Session 5: Transfer Pricing and Cooperative Compliance
Given the cross-border nature of transfer pricing, international businesses of any size have to deal with multiple transfer pricing rules from different jurisdictions. Accordingly, in order to mitigate potential disputes, cooperative compliance mechanisms such as rulings, advance pricing agreements or horizontal monitoring have gained significantly in relevance. Likewise, the European Commission has already published guidelines for a pilot project on cooperative compliance within the EU, focusing specifically on transfer pricing risks for large multinational enterprises. In light of the challenging transfer pricing compliance issues, this session will discuss recent developments and proposed solutions.
11.00 - 12.30 Session 6: Transfer Pricing and the Extractive Industry
Enterprises operating in the extractive industry are globally engaged and provide a significant contribution to the economies of many developing countries. As the amount of corporate income taxes raised in the mining sector is generally based on the value of the commodity being traded, it is critically decisive that such transactions are valued correctly. However, determining an arm's length remuneration for raw materials can be challenging. Both the OECD and the United Nations are working on these challenges. Against this background, this session will embark on an in-depth exploration of how these issues can be dealt with.
14.00 - 15.30 Session 7: Transfer Pricing and Intra-Group Losses
Intra-group losses in a transfer pricing analysis may pose significant challenges for companies. In particular, the application of the arm's length principle, the maintenance of sufficient documentation, and the handling of functional analyses can be difficult when dealing with intra-group losses. The importance of intra-group losses in transfer pricing was also highlighted in some recent case law such as the Sudamericana, ST Dupont and Stora Enso cases. This session will highlight the importance of intra-group losses in transfer pricing and assess how transfer pricing risks can be mitigated when dealing with this topic.
16.00 - 17.30 Session 8: Transfer Pricing and New Technologies
Doubtlessly, artificial intelligence has already accessed several areas of tax law, and it is also reshaping transfer pricing solutions for taxpayers and tax administrations. This session will address the impact that new technological tools are having in shaping taxpayers’ compliance as well as tax administrations’ processes.
17.30 - 17.40 Conclusive Remarks
Speakers
RAFFAELE PETRUZZI (Italy/Austria)
Managing Director, WU Transfer Pricing Center, WU Vienna
Founder and CEO, PETRUZZI AdvisoryREINHARD BIEBEL (Belgium)
Head of Unit Direct Tax Policy & Cooperation DG TAXUD, European CommissionMUKESH BUTANI (India)
Managing Partner, BMR LegalGIAMMARCO COTTANI (Italy/Thailand)
Head of Tax, AgodaRASMI RANJAN DAS (India)
Chief Commissioner of Income-Tax, Indian Revenue Service, Government of IndiaSEBASTIAAN DE BUCK (Netherlands)
Global Head of Tax, UnileverALESSANDRO DENARO (Italy/Belgium)*
EU Official, H5 Fiscal Aid and Aggressive Tax Planning, DG Competition , European CommissionIAN DYKES (United Kingdom)
Global Transfer Pricing Disputes Leader, PwCMAURO FAGGION (Italy/Belgium)
Tax Policy Advisor, DG TAXUD-European CommissionLINDSEY FALKINGHAM (United States)
Global Taxes - Transfer Pricing, Procter & GambleEDUARDO FLÖRING (Germany/Luxembourg)
Head of Transfer Pricing, Müller GroupMATHEW OLUSANYA GBONJOBULA (Nigeria)
Coordinating Director, Compliance & Enforcement Group, Federal Inland Revenue ServiceSTEFAN GREIL (Germany)
Division IV B 3 (Transfer Pricing and Intergovernmental Proceedings), Federal Ministry of FinanceGEORG KOFLER (Austria)
Professor of Tax Law, WU ViennaSAMI KOSKINEN (Finland)
Director, Stakeholder Relations, Customer Relations Unit, Finnish Tax AdministrationDOMINIC KRENN (Austria)
Teaching and Research Associate, Institute for Austrian and International Tax Law, WU ViennaMICHAEL LANG (Austria)
Head of the Institute for Austrian and International Tax Law, WUBO DARLING LARSEN (Denmark)
Head of Office, Large Companies, Competent Authority, Danish Tax AgencyMICHAEL LENNARD (Australia/United States)*
Chief, International Tax Cooperation Section, UNDESA, United NationsDENNIS LUI (Singapore)*
CEO, Tax Academy of Singapore
Deputy Commissioner, Inland Revenue Authority of SingaporeNOEL A. MAHER (Ireland/France)
Tax Policy Adviser, Transfer Pricing Unit, OECDMICHAEL MCDONALD (United States)
Managing Director, Transfer Pricing Services - International Tax and Transaction Services, Ernst & YoungRUTH MIREMBE (Uganda/Austria)
Teaching and Research Associate, Institute for Austrian and International Tax Law, WU ViennaWANDA MONTERO CUELLO (Dominican Republic/France)
Senior International Tax Specialist , World Bank GroupMARCO ORLANDI (Italy/Netherlands)
Transfer Pricing Lead UP/P&T/Serv, Shell InternationalALISTAIR PEPPER (United Kingdom)
Managing Director, Economic and Valuation Service, Washington National Tax, KPMG USKATARINA PETOVSKA (Slovakia/Austria)
Senior Manager, Global Transfer Pricing, Dell TechnologiesCLAUDIA PIMENTEL (Brazil)
Undersecretary of Taxation and Litigation, Receita Federal do BrasilROBERT RISSE (Germany/Austria)
Director, WU Tax Law Technology Center, WU ViennaILKA RITTER (Germany/United States)*
Tax Policy Advisor, United NationsTOM ROESSER (United States)
GM, Tax Policy Counsel, Microsoft CorporationLUISA SCARCELLA (Italy)
Global Policy Lead - Taxation and Trade, International Chamber of CommerceRITU SHARMA (United States)
Senior Director, Transfer Pricing and Tax Transformation, NetflixDANIEL SMITH (United States)
Director, International Tax Planning & Policy, GoogleGIACOMO SOLDANI (Italy/France)
Head of Tax, EssilorLuxotticaDAVID SPENCER (United Kingdom)
Head of International Tax, AngloAmericanKAROLINE SPIES (Austria)
Professor of Tax Law, WU ViennaERIK STESSENS (Belgium)
Senior Vice President, MastercardRITA SZUDOCZKY (Hungary/Austria)
Associate Professor of Tax Law, WU ViennaISABEL VERLINDEN (Belgium)
Partner Corporate Tax Strategy - Transfer Pricing, PwC
University LecturerELBA VIRTO (United Kingdom)
Transfer Pricing (APA & MAP) Team, UK Competent Authority, HM Revenue & CustomsINGELA WILLFORS (Sweden)
Director, Tax and Customs Department, Ministry of Finance
* pending final confirmation
Brochure
Registration & practical information
Participation fee
The participation fee for this event is EUR 1,500.-
A 10% “early bird discount” is applicable to registrations sent by December 9, 2024.
A waiver on the registration fee can be granted to applications from researchers exclusively employed by an academic institution. To apply, please submit a short letter of motivation including the relevance for your research, together with your CV and a list of recent publications to transferpricingcenter@wu.ac.at.
The participation fee covers all materials, welcome reception, dinner, lunches, coffee breaks and refreshments. Costs of travel and accommodation are not included.
Payment
You will receive an invoice for the participation fee of EUR 1,500.- (or of EUR 1,350.- in case of the “early bird discount”). We kindly ask you to transfer your payment within three weeks from the date of the invoice.
Cancellation
Any notification of cancellation of registration must be sent in writing to transferpricingcenter@wu.ac.at. In case of cancellation before February 5, 2025, the participation fee will be refunded. No refund can be made for cancellations received after this date.
Venue
WU Vienna University of Economics and Business
Welthandelsplatz 1
1020 Vienna, Austria
Building LC
Ceremony Hall 2 (February 19) / Ceremony Hall 1 (February 20-21)
Photos
We would like to inform you that this event will be photographed. Should you not wish for your image to be taken, we kindly ask you to avoid the camera and/or inform Ms. Isabel Huber (isabel.huber@wu.ac.at). Photos will be used to inform the public about the activities of the Institute for Austrian and International Tax Law.