Wendy Chapple is a full Professor of International Business and CSR at the Vienna University of Economics and Business (WU Vienna). Prior to joining WU, she was and Associate Professor at Nottingham Business School and a member of the Responsible Business (RSB) Lab at Nottingham Trent University (NTU). She was also co-chair of Sustainable Futures, one of NTU’s five key strategic research themes.  Prior to NTU, she was Deputy Director and co- founder of the International Centre for Corporate Social Responsibility (ICCSR) at Nottingham University Business School. During this time she ran international research workshops (Malaysia, New York, Chicago) and taught executive MBA courses in Malaysia and Singapore several times a year. Professor Chapple has played central roles in programme design and development, designing CSR related programmes at the MSc, MBA and Executive MBA levels and has been programme director for MSc and MBA programmes in CSR in the UK.  Professor Chapple gained recognition for the development of faculty, programmes and research, by winning the Aspen Institute faculty pioneer award in 2008.  At WU Professor Chapple will contribute CSR and Sustainability modules to the CEMs and undergraduate programmes.

Research

An important part of Wendy Chapple’s research portfolio is the international comparative analysis of corporate responsibility, with various studies focusing on patterns and institutional drivers of corporate responsibility in Asia, OECD countries, and developing countries, particularly how national characteristics and institutions shape CSR over time.  Closely related to this is the research of sustainability impact, the evolution and development of the concept and the drivers of sustainability impact within the international context.

On a more micro level, Professor Chapple researches the process of change, adoption, and translation within and between organisations through practice based social learning and the role of leadership and boundary spanning in the evolution of sustainable practices and performance.

Her work has been published in journals such as Journal of International Business Studies, Journal of Business Ethics, Business and Society and Research Policy. She has also been a commentator on CSR and Sustainability in the UK’s Guardian, Telegraph, BBC and was featured in the Financial Times series “Women in Business”.  Her editorial responsibilities include editorial board membership of Business Ethics Quarterly.

Publications

Teaching

Wendy Chapple teaches across a range of programs at WU.

This includes a range of sustainability modules on the CEMS masters program, and undergraduate modules as part of the IB specialization. She has also wide experience of teaching MBA modules relating to CSR and Sustainability at MBA and Executive MBA level in the UK, Austria, Singapore and Malaysia.