The success of a wide range of companies, from large corporations to individual online entrepreneurs, depends increasingly on their ability to expand internationally and serve customers in foreign markets.

We, the researchers, educators, graduates, and business partners at the Institute for International Marketing Management, are dedicated to delivering world-class education, conducting inspiring and relevant research, and providing expert advice to those professionals who want to thrive internationally. 

We believe that international marketers, just like ourselves, should be open to cultural diversity, intellectually curious, multi-disciplinary, and methodologically promiscuous---that is, eager to use both quantitative and qualitative methods to create knowledge.

We do not believe in exploitative marketing. Through our research, education and consulting activities, we therefore enable international marketers to create value with their goods and services while caring for vulnerable consumers, contributing to addressing societal problems, and protecting our precious planet.

If you would like to discuss international marketing issues, have questions that need academic answers, or would like to share your experiences with us, we would love to hear from you!