Außenansicht des D2 Gebäudes

Ines Kuric, MSc (WU)

Biographical Sketch

  • Current position: Teaching and research associate at the Research Institute for Urban Management and Governance, WU Vienna

  • 2023: Visiting student researcher at Stanford University (SCANCOR)

  • 2017-2018: Research assistant at the Research Institute for Urban Management and Governance, WU Vienna

  • 2016: Research assistant at the Institute for Public Management and Governance, WU Vienna

  • 2015-2017: Studies of management at WU Vienna and the University of Manchester

  • 2011-2015: Studies of international business administration at WU Vienna and Université Paris-Dauphine

Research Interests

My research interests are broadly anchored in organizational institutionalism and fall at the intersection of novel ideas and practices, (strategic) communication and changing meaning structures, as well as institutional arrangements and strategies for broader social change. I am particularly intrigued by the role of verbal, visual, and multimodal forms of communication, which I explore through an array of phenomena such as urban planning and the projection of futures for social change. Methodologically, my focus is on qualitative (social semiotic) approaches to textual and discourse analysis, including visual and multimodal analysis.

Organization theory, institutional theory, urban governance, strategic communication for diffusion and institutionalization, visual and multimodal organizational research, novelty, imagined futures

Research and Publications

A comprehensive list of research projects in which Ines Kuric is involved in as well as a list of her publications can be found in the PURE documentation.

Courses