Our students of the second study year have started writing their master theses and it is always exciting to see their commitment! Outstandig topics in the areas of social marketing, consumer behavior, sustainablity or brand marketing have been introduced. Our course "Marketing Study Project" ensures feedback and input of professors and peer students, to give support during the entire procedure.

To kick-off the final topic finding and writing process, all students presented their project ideas. The best ideas and most creative presentations were awarded with a prize. Congratulations to the winners!