The topics of environmental protection, climate crisis and pollution are on everyone's lips these days. Especially, the fashion industry has a large contribution to global greenhouse gas emissions.

Students of our Marketing Master have dealt with exactly this topic in the course “sustainable fashion marketing”. We had the honour of welcoming Mr. Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing Group. Mr. Weghorst provided us with very valuable information and insights about Lenzing's marketing activities, the new brand TENCEL and its biodegradable fabrics. These fabrics were even worn at the last Oscars by presenter Marlee Matlin as part of a collaboration between Tencel and the NGO RCGD!

You want to know more about our interesting course and Tencel’s sustainable red-carpet outfit? Get tips on how to contribute to the environment as a fashion-lover? Then check out the WU blog "Will a Green Carpet Become the New Red Carpet?" here!