Two MSc Marketing graduates won this year’s ECR Academic Student Award in the category “Master Theses”: Ms. Martina Oberrauch, MSc placed first with her thesis entitled “Visual Attention to Banner Advertisements During Online Shopping Trips for Soft Drinks - An Eye Tracking Study”. Ms. Martina Germann, MSc won the third place with her master thesis “Traceability labels as cues for product quality – An experimental approach using a traceability label with integrated QR code”. Our warmest congratulations to this outstanding achievement!

Please find the personal statements of the winners on the ECR website: https://ecr-austria.at/academics-trainings/ecr-academic-student-award/