For the fifth time, the marketmind Best Thesis Award was given to the best theses of the MSc Marketing program. Sponsored by the Austrian company marketmind, the award honors the efforts taken by MSc Marketing students to develop state-of-the-art insights and innovations in the field of marketing. As part of the kick-off event the new cohort voted for the best master thesis presented by nominated students.

This year's winner is Ludwig Göbl with his thesis “The Impact of Playlists on Songs' Performances - An Analysis of Music Streaming Data”. The runner-ups were Romana Václavíková with “Where Does My Donation Go? Influence of Specific Impact Communication on Donation and Sharing Intentions in Charity Marketing“, and Sabrina Strasser with “Increasing Consumer Value in the Dairy Category“. The winner received 1.000 € and the two runner-ups 400 € each.

We congratulate our winners and want to express our special thanks to marketmind for again supporting our MSc Marketing program!