Like in the previous year, the best master's theses of the graduating cohort of WU's MSc Marketing program were awarded with the marketmind Best Thesis Award. The award is sponsored by the company marketmind and intends to honor the efforts taken by MSc Marketing students to develop state-of-the-art insights and innovations in the field of marketing.

This year's winner was Tatiana Karpukhina with her thesis "Adoption of entomophagy in the western society". The runner-ups were Patrick Windbüchler with „Drivers of Quality Score in Search Engine Advertising”, Eva Melcher with „Do NFC-based payment means influence spending behavior?”, and Patrick Blaha with "Business Meeting Events: Scale Development". The winner received 1.000 € and the three runner-ups 300 € each.

Find out more about the winning thesis on the WU blog.