For the first time, the best master's theses of the MSc Marketing were awarded with the marketmind Best Thesis Award. The award is sponsored by the company marketmind and intends to honor the efforts taken by MSc Marketing students to develop state-of-the-art insights and innovations in the field of marketing.

This year's winner was Jona Lacka with her thesis "Mobile targeting: is there a perfect moment?". The runner-ups were Kay-Manuel Stoss with „Applying modern relationship management tools to the football industry – an empirical analysis of behavioural fan loyalty” and Jobin Khabbaz with „How to name the brand extension – How car brands with alphanumeric product names should name their extensions”. 

The winner received 1.000 € and the two runner-ups 400 € each.