While our first year students take a well-deserved break from their studies and our second year students finalize their master's theses, we try to engage future generations of marketing leaders at WU's Uni for Kids (Kinderuni).

In an one hour session, Dr Robert Zniva and Astrid Oberhumer discussed important concepts like consumer needs and brands, as well as central aspects of advertising with a group of 50 marketing talents (age 7 - 9 years). Our young - and all the more critical - students took part in two experiments, too, where they challenged us with their expertise in chocolate-filled wafers.

We hope to meet some of them again in fifteen years as our MSc Marketing students! :-)