Dr. Rainer Hasenauer and Dr. Wolfgang Schildorfer taught a practical understanding of Marketing and Market Research with focus on Innovation- and Technology Marketing as well as qualitative Market Research. Getting in touch with and actively working on examples of real entrepreneurial problems ensures a high practical relevance of the course.

The start-ups which collaborated with our Master’s program were the following:

• Bgood: offers an app for collecting good.coins through fulfilling social and ecologically friendly tasks which can be redeemed to get free products.

• GleeBees: is transporting information to customers directly at the point of sale of pharmacies through electronic shelving.

• MeinArztOnline (MAO): is a web application providing safe, simple and secure communication between patients and their doctors.

• Stealthgam.es: offers a mobile game controller Stealthball, and game apps containing a multitude of lessons built on proven training concepts for stress prevention.

Through strengthening the teamwork skills of the students, they had to answer research questions regarding the start-up’s USP, competitive and market analysis, technology and market readiness level etc. These questions could be answered by a combination of literature reviews and getting relevant insights through interviews with potential customers and partners. The final results were then presented to the start-ups. After integrating their feedback, the partners received a final report with all detailed results.

We want to thank all start-ups for this unique experience being part in such an important and practical process and wish them a highly successful market launch.

Tanja Wolf, student of the course