Procter & Gamble, the global leader in consumer goods, strives to motivate and inspire young talents with its annual CEO Challenge. This competition for students all around the world aims to test their business knowledge on a practical case. Students go through multiple rounds facing real-world business problems to which they are supposed to propose the most interesting and creative solutions.

This year, three of our MSc Marketing students, Federica Petronelli, Dávid Dörgő, and Nađa Jevtić, took on the P&G CEO Challenge as a team, fully motivated to give their best and win. Their innovative solutions in the first round of the CEO Challenge seemingly impressed the jury panel who qualified the team for the DACH region finals!

Congratulations for this achievement!