Zwei Studierende sitzen im Audimax

Case Study with Procter & Gamble

01/10/2021

We are very happy that Procter & Gamble again enriched this year's kick-off with a great case study.

Our new MSc Marketing students did a great job working on the case of a new Gilette product. They were invited to brainstorm, share their own ideas concerning the product introduction and appreciated the insights on brand management.
A lively discussion with the management team of P&G and joint presentations of the students' ideas concluded the workshop.

We say thank you for the valuable cooperation and for the nice P&G giveaways we received!

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