Zwei Studierende sitzen im Audimax

Case Study with our Business Partner Procter & Gamble

02/10/2020

This year's kick-off was again enriched with a great case study by Procter & Gamble. Our students of the new cohort enjoyed the insights and worked online on the go-to-market-strategy of a brand new Gilette product. Their lively discussions and brainstormings in online groups were followed by joint presentations of their ideas on the product introduction.

Special thanks to P&G for the valuable cooperation and for the nice P&G giveaways we received!

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