One of our student assistants, who finished her first year in our MSc Marketing, provided some reasons why she would recommend the program:

1. The Balance between Analytics, Psychology, and Creativity
   On the path to becoming a marketing expert, you will need to be comfortable with numbers, understand what your customers really want and come up with innovative solutions. The MSc Marketing program will give you the methods and tools for figuring out how to best approach every marketing scenario.

2. Managerial Aspirations?
   The program allows you to do simulations and role-playing games to get a first-hand perspective on what working as a manager would be like.

3. Environmental Commitment
   We understand the importance of our planet and environment, which is why the MSc Marketing program is structured to teach students how to be committed to and tackle environmental issues under a marketing perspective.

4. Discover your Unique Selling Proposition (USP)
   Do you think only brands have a USP? Study Marketing at WU Vienna and discover how you can market yourself with your unique selling proposition - employers will appreciate it!

5. Company Collaboration
   The MSc Marketing program puts its students in touch with Austrian and international companies, right from the start of their studies. Some projects may  include carrying out extensive marketing research for the business partner or structuring an entire communication campaign.

6. International Environment and Friends
   Whether you are from Austria or abroad, you will get to know different people, cultures and habits, thanks to the international working groups. You may be surprised about the things you will learn!

7. MSc Marketing Association Club (WUMA)
   WUMA (WU Marketing Master Association) will put you in touch with your peers in exciting and funny ways. WUMA organizes business events to improve your network, gain precious insights about the recruitment processes, and practice real-life case studies.

8. Opportunities to Study Abroad
   Get exposed to international experience during your marketing studies by spending a semester abroad at one of WU’s many partner universities.

9. 10th Ranked MSc Marketing Program Worldwide
   According to the QS World University Ranking, the MSc Marketing at WU Vienna is ranked as the 10th best program in the world. This confirms our commitment to the quality of teaching and innovative learning methods!

10. You will be studying in a university that looks like a spaceship!

 

We hope this helps you with your decisions. Online applications for the program will start as of September 2021 --> check out the admission requirements here.