Michel Wedel (Robert H. Smith School of Business, University of Maryland) is best known for his groundbreaking work in market segmentation and, more recently, visual marketing and eye-tracking. In our Department’ Research Seminar Series, he presented his working paper 'How Online Advertising Can Help the Implementation of Brand Choices: A Process Analysis Using Eye Tracking'. In addition to his talk, Michel held a workshop in which he provided valuable insights on how eye-tracking can be used to bridge the quantitative and behavioral areas in marketing.

Are you interested in the Department’s Research Seminar Series? Check out the current agenda.