The fourth and final speaker for the winter semester 2021/2022 at our research seminar was Peter Zubcsek from Tel Aviv University. Peter presented a timely project on how privcay can be preserved when targeting consumers. It was interesting to see that using clusters of consumers rather than individuals' data can actually improve predictions about consumer behavior. The project will provide policy makers with valuable insight when regulating data protection.

We were delighted to have him as our guest and we hope he will enjoy the rest of his time in Vienna.