The Marketing Department at WU Vienna invites its alumni back to campus for the inaugural MSc Marketing Alumni Day! This isn't just another alumni gathering; it's an opportunity to reconnect with your peers, rediscover the cutting-edge of marketing, and reignite your passion in the era of AI. 

We have curated a day packed with learning, networking, and celebration, allowing you to tailor your experience with two distinct sessions:

1. AI Workshop: Position Yourself as an AI in Marketing Leader (9am-1pm)

• Limited Spots Available!

• Kickstart your day with an exclusive, hands-on AI Workshop led by renowned thought leader, Prof. Dr. Siham El Kihal.

• Gain practical knowledge and skills to navigate the rapidly evolving AI-driven marketing landscape.

• Benefit: Receive an official WU Vienna certificate for this external training, a valuable asset for your professional development and potential employer reimbursement.

• Act Fast: Space is limited and allocated on a first-come, first-served basis. Secure your spot now!

• Investment:

  • Early Bird fee (until March 15, 2025): €680

  • Regular fee (after March 15, 2025): €780

2. Alumni Conference (2pm-6pm) & Gala Dinner (7pm): Hear from the Experts of AI-Driven Marketing

• Learn, connect, and celebrate!

• Join us for the Alumni Conference (2pm-6pm) and hear from a dynamic lineup of thought leaders and fellow alumni who are shaping the future of marketing with AI.

• Speakers:

  • Michael Bach (MLOps Lead & Senior Data Scientist | A1 | graduated 2018)

  • Prof. Dr. Siham El Kihal (Institute for AI in Marketing Analytics | WU Vienna)

  • Prof. Dr. Martin Schreier (Institute for Marketing Management | WU Vienna)

  • Tea Smlatic (Business Insights Manager | AstraZeneca | graduated 2017)

• Cap off the day with an unforgettable evening of connection and celebration at the beautiful Sperling im Augarten (7pm).

• Enjoy a high-quality dining experience with a carefully curated menu, complemented by exquisite wine selections, in an elegant setting.

• Benefit:

  • Reconnect with classmates, faculty, and forge new relationships with fellow alumni and current students.

  • Partially sponsored: The MSc program and the Marketing Department generously sponsor this event to keep your fee as low as possible.

• Investment:

  • Early Bird fee (until March 15, 2025): €80

  • Regular fee (after March 15, 2025): €100

End the day with a great after-dinner party, organized by WUMA!

Don't miss this opportunity to be at the forefront of marketing's AI revolution. Register today!

[Register here by April 15th!]