For the second time, students in the courses Marketing in a Digital World and Digital Marketing and Social Media work on a practical project in collaboration with journi. Journi is an Austrian company at the forefront of AI-driven photo printing technology.

In the kick-off session for the project, Andreas Röttl, CEO and co-founder of journi introduced students to the company and the tasks for the group project, namely creating a landing page for a new product and coming up with a strategy to drive traffic to the page. To provide students with support throughout the project, the groups were given the opportunity to discuss their ideas and ask questions in individual sessions with Andreas Röttl. Furthermore, Martin Schopf, a marketing expert at journi hosted an insightful workshop on search engine advertising for all course participants.

The project work including the ongoing support and feedback by industry experts provides students with the ideal opportunity to apply their knowledge in a practical setting.