WU Professor Martin Schreier (Head of the Institute for Marketing Management and Head of WU’s Marketing Department) is the new Editor-in-Chief of the International Journal of Research in Marketing (IJRM).

IJRM is the flagship journal of the European Marketing Academy (EMAC), is widely considered the top non-US-based marketing journal, and is rated as a top-tier journal in most countries.  IJRM has more than doubled its impact factor in recent years, and is currently enjoying a record number of new submissions (> 800 per year). IJRM is a WU Star Journal.